{"id":2925,"date":"2025-04-24T18:27:30","date_gmt":"2025-04-24T10:27:30","guid":{"rendered":"http:\/\/portalcn.fashiondevops.com\/?p=2925"},"modified":"2025-04-24T18:27:30","modified_gmt":"2025-04-24T10:27:30","slug":"2025%e5%b9%b4%e4%b8%ad%e5%9b%bd%e9%a2%86%e5%85%88%e7%9a%84b2b%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"http:\/\/portalcn.fashiondevops.com\/?p=2925","title":{"rendered":"2025\u5e74\u4e2d\u56fd\u9886\u5148\u7684B2B\u8425\u9500\u7b56\u7565"},"content":{"rendered":"\n<figure class=\"wp-block-image\" id=\"yui_3_17_2_1_1745490108883_68\"><a class=\"\n                sqs-block-image-link\n                \n          \n        \n              \" href=\"https:\/\/www.lotussocialagency.com\/services\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/651296f92acc3f136c105b72\/29b85ad3-9dd3-4c8f-818b-6dec34e423a2\/Most+Popular+Chinese+B2B+Marketing+Tactics+for+2025\" alt=\"2025\u5e74\u4e2d\u56fd\u6700\u53d7\u6b22\u8fce\u7684B2B\u8425\u9500\u7b56\u7565\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u56fd\u7684\u5546\u4e1a\u683c\u5c40\u6b63\u5728\u5feb\u901f\u6f14\u53d8\u3002\u7ecf\u6d4e\u4f9d\u7136\u5f3a\u52b2\uff0c\u4f46\u589e\u957f\u901f\u5ea6\u6709\u6240\u653e\u7f13\uff0c\u4fc3\u4f7f\u4f01\u4e1a\u8ffd\u6c42\u6548\u7387\u5e76\u63a2\u7d22\u65b0\u5e02\u573a\u3002\u8fd9\u79cd\u8f6c\u53d8\u5bfc\u81f4\u5bf9\u4e16\u754c\u4e00\u6d41\u6280\u672f\u3001\u670d\u52a1\u548c\u89e3\u51b3\u65b9\u6848\u7684\u9700\u6c42\u6fc0\u589e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u66f4\u91cd\u8981\u7684\u662f\uff0c\u6570\u5b57\u5316\u8f6c\u578b\u91cd\u5851\u4e86\u4e2d\u56fd\u804c\u573a\u4eba\u58eb\u7684\u529e\u516c\u65b9\u5f0f\u3002\u66fe\u7ecf\u6297\u62d2\u7ebf\u4e0a\u534f\u4f5c\u7684\u9ad8\u7ba1\u5982\u4eca\u5df2\u4e60\u60ef\u4f7f\u7528\u5fae\u4fe1\u3001\u7535\u5b50\u90ae\u4ef6\u548c\u89c6\u9891\u4f1a\u8bae\u8fdb\u884c\u5546\u52a1\u6c9f\u901a\u3002\u8fd9\u4e00\u53d8\u5316\u4e3a\u56fd\u9645\u4f01\u4e1a\u6253\u5f00\u4e86\u4e0e\u4e2d\u56fdB2B\u4e70\u5bb6\u4e92\u52a8\u7684\u5927\u95e8\uff0c\u800c\u8fd9\u4e9b\u65b9\u5f0f\u6b64\u524d\u9887\u5177\u6311\u6218\u6027\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u60f3\u8981\u5728\u4e2d\u56fdB2B\u5e02\u573a\u53d6\u5f97\u6210\u529f\u7684\u5916\u56fd\u4f01\u4e1a\u6765\u8bf4\uff0c\u6709\u4e09\u4e2a\u8981\u7d20\u81f3\u5173\u91cd\u8981\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u4ee4\u4eba\u4fe1\u670d\u7684\u4ef7\u503c\u4e3b\u5f20\u3002<\/li>\n\n\n\n<li>\u6709\u6548\u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u7b56\u7565\u3002<\/li>\n\n\n\n<li>\u4e00\u79cd\u80fd\u5f15\u8d77\u4e2d\u56fd\u4f01\u4e1a\u5171\u9e23\u7684\u4fe1\u4efb\u5efa\u7acb\u65b9\u6cd5\u3002<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Lotus Social Agency \u662f\u4e00\u5bb6\u4e13\u6ce8\u4e8e\u5e2e\u52a9\u897f\u65b9\u4f01\u4e1a\u8fdb\u519b\u4e2d\u56fd\u5e02\u573a\u7684\u793e\u4ea4\u5a92\u4f53\u4ee3\u7406\u673a\u6784\uff0c\u5176\u5ba2\u6237\u6db5\u76d6\u5404\u884c\u5404\u4e1a\uff0c\u4ece\u521d\u521b\u4f01\u4e1a\u5230\u8de8\u56fd\u4f01\u4e1a\uff0c\u4e0d\u4e00\u800c\u8db3\u3002\u5728\u672c\u6307\u5357\u4e2d\uff0c\u6211\u4eec\u5c06\u5206\u4eab 2025 \u5e74\u6700\u6210\u529f\u7684 B2B \u8425\u9500\u7b56\u7565\uff0c\u8fd9\u4e9b\u7b56\u7565\u5df2\u53d6\u5f97\u663e\u8457\u6210\u6548\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e86\u89e3\u4e2d\u56fdB2B\u8425\u9500<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6df1\u5165\u63a2\u8ba8\u8fd9\u4e9b\u7b56\u7565\u4e4b\u524d\uff0c\u5fc5\u987b\u5148\u5b9a\u4e49\u201c\u4e2d\u56fdB2B\u8425\u9500\u201d\u7684\u542b\u4e49\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e2d\u56fd\u5e02\u573a\uff1a<\/strong>\u867d\u7136\u672c\u6307\u5357\u4e3b\u8981\u5173\u6ce8\u4e2d\u56fd\u5927\u9646\uff0c\u4f46\u5176\u89c1\u89e3\u4e5f\u9002\u7528\u4e8e\u5168\u7403\u8bb2\u4e2d\u6587\u7684\u4e13\u4e1a\u4eba\u58eb\u3002<\/li>\n\n\n\n<li><strong>B2B\uff1a<\/strong>\u6211\u4eec\u7684\u7b56\u7565\u4e3b\u8981\u8fce\u5408\u63d0\u4f9b\u6280\u672f\u3001\u4e13\u4e1a\u670d\u52a1\u3001\u7269\u6d41\u548c\u8f6f\u4ef6\u7684\u4f01\u4e1a\u3002<\/li>\n\n\n\n<li><strong>\u8425\u9500\uff1a<\/strong>\u5728\u4e2d\u56fd\uff0c\u6709\u6548\u7684\u8425\u9500\u9700\u8981\u901a\u8fc7\u6559\u80b2\u548c\u5efa\u7acb\u4fe1\u4efb\u6765\u4ea7\u751f\u9500\u552e\u7ebf\u7d22\u5e76\u652f\u6301\u9500\u552e\u56e2\u961f\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5229\u7528\u5fae\u4fe1\u8fdb\u884cB2B\u8425\u9500<\/h2>\n\n\n\n<figure class=\"wp-block-image\" id=\"yui_3_17_2_1_1745490108883_88\"><a class=\"\n                sqs-block-image-link\n                \n          \n        \n              \" href=\"https:\/\/www.lotussocialagency.com\/services\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/651296f92acc3f136c105b72\/d4cc9ddb-a5a1-4c82-bafb-cc83f652edd5\/Leveraging+WeChat+for+B2B+Marketing\" alt=\"\u5229\u7528\u5fae\u4fe1\u8fdb\u884cB2B\u8425\u9500\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5fae\u4fe1\u662f\u4e2d\u56fd\u6570\u5b57\u901a\u4fe1\u7684\u652f\u67f1\u3002\u4e0e\u9886\u82f1\u6216\u7535\u5b50\u90ae\u4ef6\u7b49\u897f\u65b9\u5e73\u53f0\u4e0d\u540c\uff0c\u5fae\u4fe1\u662f\u4e00\u4e2a\u96c6\u6d88\u606f\u4f20\u9012\u3001\u652f\u4ed8\u3001\u5185\u5bb9\u5171\u4eab\u548c\u5ba2\u6237\u4e92\u52a8\u4e8e\u4e00\u4f53\u7684\u751f\u6001\u7cfb\u7edf\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u5982\u4f55\u5229\u7528\u5fae\u4fe1\u8fdb\u884cB2B\u8425\u9500\uff1a<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5fae\u4fe1\u516c\u4f17\u53f7\uff1a<\/strong>\u4f5c\u4e3a\u5185\u5bb9\u8425\u9500\u7684\u4e3b\u8981\u4e2d\u5fc3\uff0c\u7c7b\u4f3c\u4e8e\u535a\u5ba2\u6216\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\u3002<\/li>\n\n\n\n<li><strong>\u81ea\u5b9a\u4e49\u83dc\u5355\uff1a<\/strong>\u5e2e\u52a9\u5173\u6ce8\u8005\u8f7b\u677e\u6d4f\u89c8\u516c\u53f8\u4fe1\u606f\u3002<\/li>\n\n\n\n<li><strong>\u76f4\u63a5\u6c9f\u901a\uff1a<\/strong>\u9500\u552e\u56e2\u961f\u5e94\u901a\u8fc7\u4e2a\u4eba\u5fae\u4fe1\u8d26\u6237\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\uff0c\u4ee5\u57f9\u517b\u5173\u7cfb\u3002<\/li>\n\n\n\n<li><strong>\u5fae\u4fe1\u5e7f\u544a\uff1a<\/strong> B2B \u54c1\u724c\u73b0\u5728\u66f4\u5bb9\u6613\u83b7\u5f97<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Email Marketing: Still Relevant, but Not Primary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing plays a role in Chinese B2B, but it&#8217;s not as dominant as in the West. Chinese professionals check email less frequently and often prefer direct communication through WeChat or phone calls.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best Practices for Email in China:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use Email for Follow-ups:<\/strong> Always complement email outreach with WeChat or phone reminders.<\/li>\n\n\n\n<li><strong>Localized Lead Forms:<\/strong> Many Chinese companies don\u2019t require email fields in lead generation forms\u2014opt for WeChat IDs or phone numbers instead.<\/li>\n\n\n\n<li><strong>Email Newsletters:<\/strong> A valuable &#8220;add-on&#8221; but not a core lead generation strategy.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Optimizing Your Website for China<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chinese professionals prefer engaging with content in their native language. A well-translated, locally hosted website significantly increases conversion rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Website Localization Strategies:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mandarin &amp; Simplified Chinese:<\/strong> The default for professional communication.<\/li>\n\n\n\n<li><strong>ICP License:<\/strong> Necessary for hosting within China, improving site speed and search visibility.<\/li>\n\n\n\n<li><strong>Mobile Optimization:<\/strong> Over 98% of internet users in China access websites via mobile.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Baidu SEO: Building Visibility in China<\/h2>\n\n\n\n<figure class=\"wp-block-image\" id=\"yui_3_17_2_1_1745490108883_98\"><a class=\"\n                sqs-block-image-link\n                \n          \n        \n              \" href=\"https:\/\/www.lotussocialagency.com\/services\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/651296f92acc3f136c105b72\/526ff497-e7cb-4589-8aa6-3055815dceb4\/Baidu+SEO%3A+Building+Visibility+in+China\" alt=\"\u767e\u5ea6 SEO\uff1a\u5728\u4e2d\u56fd\u6253\u9020\u77e5\u540d\u5ea6\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike Google, Baidu prioritizes ads and its own platforms (e.g., Baidu Baike). However, SEO remains valuable for establishing brand credibility and driving organic traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Baidu SEO Strategies:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keyword Optimization:<\/strong> Incorporate Chinese keywords naturally in titles, descriptions, and headers.<\/li>\n\n\n\n<li><strong>Content Syndication:<\/strong> Utilize Baidu Baike, Zhihu, and other third-party platforms to strengthen search presence.<\/li>\n\n\n\n<li><strong>Backlink Building:<\/strong> Harder than on Google but essential for ranking authority.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Baidu Search Advertising: A Must for B2B Lead Generation<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Baidu Ads function similarly to Google Ads but require unique optimizations for the Chinese market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tips for Baidu SEM Success:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Custom-Built Campaigns:<\/strong> Avoid direct translations of Google Ads\u2014tailor messaging for local audiences.<\/li>\n\n\n\n<li><strong>Pre-Launch Preparation:<\/strong> Baidu ad account approval can take up to two weeks.<\/li>\n\n\n\n<li><strong>Diverse Contact Options:<\/strong> Offer WeChat, QQ, and phone numbers alongside lead forms.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Zhihu: The B2B Content Powerhouse<\/h2>\n\n\n\n<figure class=\"wp-block-image\" id=\"yui_3_17_2_1_1745490108883_108\"><a class=\"\n                sqs-block-image-link\n                \n          \n        \n              \" href=\"https:\/\/www.lotussocialagency.com\/services\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/651296f92acc3f136c105b72\/e929727d-4fb5-477a-a529-7f2da5883a03\/Zhihu%3A+The+B2B+Content+Powerhouse\" alt=\"\u77e5\u4e4e\uff1aB2B\u5185\u5bb9\u5de8\u5934\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Zhihu, China\u2019s leading Q&amp;A platform, is a hidden gem for B2B marketing. With a highly educated user base, it\u2019s the perfect place to build thought leadership and answer industry-specific questions. How to use zhihu for B2B?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Engage in Q&amp;A Discussions:<\/strong> Answer industry-related questions with valuable insights.<\/li>\n\n\n\n<li><strong>Publish Long-Form Articles:<\/strong> Establish authority on complex topics.<\/li>\n\n\n\n<li><strong>Leverage Zhihu Ads:<\/strong> Promote high-performing content for better reach.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Bilibili: Video Marketing for Professionals<\/h2>\n\n\n\n<figure class=\"wp-block-image\" id=\"yui_3_17_2_1_1745490108883_118\"><a class=\"\n                sqs-block-image-link\n                \n          \n        \n              \" href=\"https:\/\/www.lotussocialagency.com\/services\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/651296f92acc3f136c105b72\/560dec69-5da1-491e-bd84-12fa2b60827e\/Bilibili%3A+Video+Marketing+for+Professionals\" alt=\"Bilibili\uff1a\u4e13\u4e1a\u4eba\u58eb\u7684\u89c6\u9891\u8425\u9500\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bilibili \u867d\u7136\u4e3b\u8981\u4ee5\u5e74\u8f7b\u4eba\u5185\u5bb9\u800c\u95fb\u540d\uff0c\u4f46\u5b83\u4e5f\u8d8a\u6765\u8d8a\u53d7\u5230\u5bfb\u6c42\u6df1\u5ea6\u884c\u4e1a\u6d1e\u5bdf\u7684\u4e13\u4e1a\u4eba\u58eb\u7684\u9752\u7750\u3002\u5982\u4f55\u5229\u7528 Bilibili \u8fdb\u884c B2B \u4e1a\u52a1\uff1f<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u91cd\u65b0\u5229\u7528\u7f51\u7edc\u7814\u8ba8\u4f1a\u548c\u4ea7\u54c1\u6f14\u793a\uff1a<\/strong>\u5e26\u5b57\u5e55\u7684\u89c6\u9891\u53ef\u63d0\u4f9b\u5177\u6709\u6210\u672c\u6548\u76ca\u7684\u54c1\u724c\u66dd\u5149\u3002<\/li>\n\n\n\n<li><strong>\u6559\u80b2\u5185\u5bb9\uff1a<\/strong>\u5c06\u60a8\u7684\u516c\u53f8\u5b9a\u4f4d\u4e3a\u884c\u4e1a\u4e13\u5bb6\u3002<\/li>\n\n\n\n<li><strong>\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u5d4c\u5165\u89c6\u9891\uff1a<\/strong>\u4e0e YouTube \u4e0d\u540c\uff0cBilibili \u89c6\u9891\u5728\u4e2d\u56fd\u52a0\u8f7d\u901f\u5ea6\u5f88\u5feb\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Rednote\uff1a\u89e3\u9501\u5c0f\u7ea2\u4e66\u7684B2B\u4e1a\u52a1<\/h2>\n\n\n\n<figure class=\"wp-block-image\" id=\"yui_3_17_2_1_1745490108883_128\"><a class=\"\n                sqs-block-image-link\n                \n          \n        \n              \" href=\"https:\/\/www.lotussocialagency.com\/services\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/651296f92acc3f136c105b72\/6c0b5a34-aa65-46d8-a3a4-bfcb259cb199\/Rednote%3A+Unlocking+Xiaohongshu+for+B2B\" alt=\"Rednote\uff1a\u89e3\u9501\u5c0f\u7ea2\u4e66\u7684B2B\u4e1a\u52a1\"\/><\/a><\/figure>\n\n\n\n<p 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