{"id":2898,"date":"2025-03-28T16:50:07","date_gmt":"2025-03-28T08:50:07","guid":{"rendered":"http:\/\/portalcn.fashiondevops.com\/?p=2898"},"modified":"2025-03-28T16:50:07","modified_gmt":"2025-03-28T08:50:07","slug":"%e7%ba%bf%e4%b8%8b%e4%bc%81%e4%b8%9a%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e5%b0%8f%e7%ba%a2%e4%b9%a6%e8%90%a5%e9%94%80%e7%9a%84%e5%8a%9b%e9%87%8f","status":"publish","type":"post","link":"http:\/\/portalcn.fashiondevops.com\/?p=2898","title":{"rendered":"\u7ebf\u4e0b\u4f01\u4e1a\u5982\u4f55\u5229\u7528\u5c0f\u7ea2\u4e66\u8425\u9500\u7684\u529b\u91cf"},"content":{"rendered":"\n<p>\u5c0f\u7ea2\u4e66\u62e5\u6709<strong>2.5 \u4ebf\u6708\u6d3b\u8dc3\u7528\u6237<\/strong>(MAU)\uff0c\u5176\u4e2d 65% \u7684\u7528\u6237\u641c\u7d22\u201c\u9644\u8fd1\u7684\u670d\u52a1\u201d\uff0c\u5df2\u6210\u4e3a\u4e2d\u56fd\u8fde\u63a5\u7ebf\u4e0a\u70ed\u5ea6\u548c\u7ebf\u4e0b\u4eba\u6d41\u91cf\u7684\u9876\u7ea7\u5e73\u53f0\u3002\u5bf9\u4e8e\u7ebf\u4e0b\u4f01\u4e1a\u6765\u8bf4\uff0c\u638c\u63e1\u5c0f\u7ea2\u4e66\u7684\u5730\u7406\u793e\u4ea4\u529f\u80fd\u4e0d\u518d\u662f\u53ef\u6709\u53ef\u65e0\u7684\uff0c\u800c\u662f\u5fc5\u4e0d\u53ef\u5c11\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u8d85\u672c\u5730\u53ef\u89c1\u6027\u7684\u5730\u7406\u6807\u8bb0\u5185\u5bb9<\/strong><\/h3>\n\n\n\n<p>\u5c0f\u7ea2\u4e66 2024 \u7b97\u6cd5\u4f18\u5148\u8003\u8651\u5e26\u6709\u5730\u7406\u6807\u8bb0\u7684\u5e16\u5b50\uff0c\u4f7f\u672c\u5730\u4f01\u4e1a\u7684<strong>\u53ef\u89c1\u5ea6\u6bd4\u672a\u6807\u8bb0\u7684\u5185\u5bb9\u9ad8\u51fa 3 \u500d<\/strong>\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b\u7814\u7a76\uff1aLuneurs Bakery \u7684\u9690\u85cf\u83dc\u5355\u7b56\u7565<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/651296f92acc3f136c105b72\/1740454827310-UHQKHFHOP6XNBLAKZO1E\/1.PNG?format=1000w\" alt=\"1.PNG\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/651296f92acc3f136c105b72\/1740454853484-5L1SHRMDGHWDEKI0F4IH\/2.PNG?format=500w\" alt=\"2.PNG\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/651296f92acc3f136c105b72\/1740454877729-XCE4Y1KIU3SF86HDMDDO\/3.PNG?format=1000w\" alt=\"3.PNG\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/651296f92acc3f136c105b72\/1740454901731-DA32SJ2I8CA9VHE4SFWA\/4.PNG?format=500w\" alt=\"4.PNG\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/651296f92acc3f136c105b72\/1740454827310-UHQKHFHOP6XNBLAKZO1E\/1.PNG\" alt=\"1.PNG\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/651296f92acc3f136c105b72\/1740454853484-5L1SHRMDGHWDEKI0F4IH\/2.PNG\" alt=\"2.PNG\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/651296f92acc3f136c105b72\/1740454877729-XCE4Y1KIU3SF86HDMDDO\/3.PNG\" alt=\"3.PNG\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/651296f92acc3f136c105b72\/1740454901731-DA32SJ2I8CA9VHE4SFWA\/4.PNG\" alt=\"4.PNG\"\/><\/figure>\n\n\n\n<p>\u4e0a\u6d77\u7684\u9762\u5305\u5e97 Luneurs \u53d1\u5e03\u4e86\u201c\u79d8\u5bc6\u83dc\u5355\u201d\u6307\u5357\uff0c\u5e76\u6807\u6ce8\u4e86\u5176\u95e8\u5e97\uff0c\u5c55\u793a\u4e86\u9650\u91cf\u7248\u7f8a\u89d2\u9762\u5305\u3002\u7b7e\u5230\u5e76\u6807\u6ce8\u8be5\u9762\u5305\u5e97\u7684\u7528\u6237\u53ef\u83b7\u5f97\u4e00\u4efd\u514d\u8d39\u751c\u70b9\u3002\u7ed3\u679c\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>15,000+ \u6761\u5e26\u6709 #LuneursSecretMenu \u7684 UGC \u5e16\u5b50<\/strong>\u3002<\/li>\n\n\n\n<li><strong>3 \u4e2a\u6708\u5185\u5ba2\u6d41\u91cf\u589e\u52a0 75%<\/strong>\uff08Local Circles\uff0c2024 \u5e74\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5229\u7528\u7684\u5de5\u5177<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>RED \u7684\u201c\u9644\u8fd1\u201d\u6807\u7b7e<\/strong>\uff1a\u4f7f\u7528\u5173\u952e\u8bcd\u4f18\u5316\u5e16\u5b50\uff0c\u4f8b\u5982\u201c[\u5730\u6807] \u9644\u8fd1\u6700\u597d\u7684\u5496\u5561\u201d\u3002<\/li>\n\n\n\n<li><strong>\u4ed8\u8d39\u63a8\u5e7f<\/strong>\uff1a\u6bcf\u6708\u5206\u914d 500 \u7f8e\u5143\u6765\u63a8\u5e7f\u8868\u73b0\u6700\u4f73\u7684\u5730\u7406\u6807\u8bb0\u5e16\u5b50\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Rednote \u4e0e KOL \u5408\u4f5c\uff0c\u8bb2\u8ff0\u771f\u5b9e\u7684\u6545\u4e8b<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\" id=\"yui_3_17_2_1_1743151594637_68\"><a href=\"https:\/\/www.lotussocialagency.com\/services\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/651296f92acc3f136c105b72\/23c90643-f746-4bc7-9dba-b102972f0924\/2.+Rednote+KOL+Partnerships+for+Authentic+Storytelling\" alt=\"2. Rednote \u4e0e KOL \u5408\u4f5c\uff0c\u8bb2\u8ff0\u771f\u5b9e\u7684\u6545\u4e8b\"\/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5fae\u5f71\u54cd\u8005<\/strong>\uff1a\u4e00\u5bb6\u7f8e\u53d1\u6c99\u9f99\u5de5\u4f5c\u5ba4\u4e0e 5 \u4f4d\u5f53\u5730 KOC \u5408\u4f5c\u8bb0\u5f55\u201c\u6539\u9020\u4e4b\u65c5\u201d\uff0c\u5e76\u5728 2024 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u83b7\u5f97\u4e86<strong>200 \u591a\u4e2a\u9884\u8ba2<\/strong>\u3002<\/li>\n\n\n\n<li><strong>UGC \u6d3b\u52a8<\/strong>\uff1a\u4e00\u5bb6\u8fde\u9501\u9152\u5e97\u9f13\u52b1\u5ba2\u4eba\u901a\u8fc7#UrbanOasis \u5206\u4eab\u4f4f\u5bbf\uff0c\u4ea7\u751f\u4e86<strong>5,000 \u591a\u4e2a\u5e16\u5b50<\/strong>\uff0c<strong>\u5165\u4f4f\u7387\u63d0\u9ad8\u4e86 40%<\/strong>\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u7ebf\u4e0b\u4e13\u5c5e\u6d3b\u52a8<\/strong><\/h3>\n\n\n\n<p><strong>\u5feb\u95ea\u6d3b\u52a8<\/strong>\uff1a\u8fd0\u52a8\u670d\u54c1\u724c<em>Maia Active<\/em>\u901a\u8fc7 RED \u63a8\u5e7f\u4e86\u745c\u4f3d\u5feb\u95ea\u6d3b\u52a8\uff0c<strong>90 \u5206\u949f\u5185 500 \u4e2a\u5e2d\u4f4d<\/strong>\u9500\u552e\u4e00\u7a7a\u3002\u5e16\u5b50\u5c55\u793a\u4e86\u6709\u5f71\u54cd\u529b\u4eba\u58eb\u4e3b\u6301\u7684\u8bfe\u7a0b\u548c\u9650\u91cf\u7248\u57ab\u5b50\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"yui_3_17_2_1_1743151594637_88\"><a href=\"https:\/\/www.lotussocialagency.com\/services\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/651296f92acc3f136c105b72\/fe945ca7-730f-4c32-ad9b-b2638567ea46\/3.+Offline-Exclusive+Campaigns\" alt=\"3. \u7ebf\u4e0b\u4e13\u5c5e\u6d3b\u52a8\"\/><\/a><\/figure>\n\n\n\n<p><strong>\u4e8c\u7ef4\u7801\u96c6\u6210<\/strong>\uff1a\u706b\u9505\u8fde\u9501\u5e97<em>\u6d77\u5e95\u635e<\/em>\u5728\u6536\u636e\u4e0a\u6dfb\u52a0\u4e86\u7ea2\u8272\u4e8c\u7ef4\u7801\uff0c\u4e3a\u53d1\u5e03\u5c31\u9910\u4f53\u9a8c\u7684\u7528\u6237\u63d0\u4f9b\u6298\u6263\u3002\u8fd9\u5e26\u6765\u4e86<strong>20,000 \u591a\u6761 UGC \u8bc4\u8bba<\/strong>\u548c<strong>25% \u7684\u56de\u5934\u5ba2\u7387<\/strong>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"yui_3_17_2_1_1743151594637_98\"><a href=\"https:\/\/www.lotussocialagency.com\/services\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/651296f92acc3f136c105b72\/e668b686-eb37-4c6f-916d-e9fcac5e7673\/Can+Offline+Businesses+Benefit+from+Rednote+Marketing+%28Xiaohongshu+Marketing%29\" alt=\"\u7ebf\u4e0b\u4e1a\u52a1\u80fd\u5426\u4ece\u5c0f\u7ea2\u4e66\u8425\u9500\u4e2d\u83b7\u76ca\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2024 \u7ebf\u4e0a\u7ebf\u4e0b\u534f\u540c\u521b\u65b0<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AR \u589e\u5f3a\u53d1\u73b0<\/strong><\/h3>\n\n\n\n<p>\u5c0f\u7ea2\u4e66 2024 \u5e74\u63a8\u51fa\u7684 AR \u529f\u80fd\u8ba9\u7528\u6237\u626b\u63cf\u5e97\u9762\u5373\u53ef\u89e3\u9501\u6298\u6263\u3002\u4f8b\u5982\uff0c\u626b\u63cf\u661f\u5df4\u514b\u5fbd\u6807\u5373\u53ef\u770b\u5230\u201c\u4e70\u4e00\u9001\u4e00\u201d\u62ff\u94c1\u4f18\u60e0\u5238\uff0c<strong>\u4e0b\u5348\u5ba2\u6d41\u91cf\u589e\u52a0 30%<\/strong>\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6570\u636e\u9a71\u52a8\u7684\u4f4d\u7f6e\u5206\u6790<\/strong><\/h3>\n\n\n\n<p>RED \u7684 2024 \u5e74\u4e1a\u52a1\u4eea\u8868\u677f\u663e\u793a\u4e86\u9ad8\u5cf0\u8bbf\u95ee\u65f6\u95f4\u3001\u4eba\u53e3\u7edf\u8ba1\u70ed\u56fe\u548c UGC \u60c5\u7eea\u5206\u6790\u3002\u5496\u5561\u8fde\u9501\u5e97 % Arabica \u4f7f\u7528\u8fd9\u4e9b\u6570\u636e\u6765\u8c03\u6574\u83dc\u5355\u4ea7\u54c1\uff0c\u4f7f\u9ad8\u6d41\u91cf\u533a\u57df\u7684\u9500\u552e\u989d\u63d0\u9ad8\u4e86<strong>18% \u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9700\u8981\u907f\u514d\u7684\u9677\u9631<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8fc7\u5ea6\u5546\u4e1a\u5316\u7684\u5185\u5bb9<\/strong>\uff1a\u7528\u6237\u4f1a\u8df3\u8fc7\u611f\u89c9\u50cf\u5e7f\u544a\u7684\u5e16\u5b50\u3002\u91cd\u70b9\u8bb2\u8ff0\u751f\u6d3b\u65b9\u5f0f\u7684\u6545\u4e8b\uff08\u4f8b\u5982\uff0c\u201c\u6211\u6700\u559c\u6b22\u7684\u4e66\u5e97\u91cc\u7684\u96e8\u5929\u201d\uff09\u3002<\/li>\n\n\n\n<li><strong>\u5ffd\u89c6\u519c\u6751\u5e02\u573a<\/strong>\uff1a\u5c0f\u7ea2\u4e66 2024 \u5e74\u4e09\u4e94\u7ebf\u57ce\u5e02\u7528\u6237\u589e\u957f<strong>45% \u3002<\/strong><em>\u540d\u521b\u4f18\u54c1<\/em>\u7b49\u54c1\u724c\u5b9a\u5236\u4e86\u201c\u5c0f\u9547\u7f8e\u5b66\u201d\u6d3b\u52a8\uff0c\u4ee5\u8fce\u5408\u8fd9\u4e00\u8d8b\u52bf\u3002<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u5bf9\u4e8e\u7ebf\u4e0b\u4f01\u4e1a\u6765\u8bf4\uff0c\u638c\u63e1\u5c0f\u7ea2\u4e66\u7684\u5730\u7406\u793e\u4ea4\u529f\u80fd\u4e0d\u518d\u662f\u53ef\u6709\u53ef\u65e0\u7684\uff0c\u800c\u662f\u5fc5\u4e0d\u53ef\u5c11\u3002<\/p>\n","protected":false},"author":1,"featured_media":2899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/posts\/2898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2898"}],"version-history":[{"count":2,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/posts\/2898\/revisions"}],"predecessor-version":[{"id":2901,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/posts\/2898\/revisions\/2901"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/media\/2899"}],"wp:attachment":[{"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2898"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}