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Rednote (RED)\u62e5\u67094 \u4ebf\u6708\u6d3b\u8dc3\u7528\u6237<\/strong>\uff0c70% \u7684\u53d7\u4f17\u5e74\u9f84\u5728 18-35 \u5c81\u4e4b\u95f4\uff0c\u5df2\u53d1\u5c55\u6210\u4e3a\u4e2d\u56fd\u9996\u5c48\u4e00\u6307\u7684\u751f\u6d3b\u65b9\u5f0f\u63a2\u7d22\u3001\u54c1\u724c\u6545\u4e8b\u8bb2\u8ff0\u548c\u6d88\u8d39\u8005\u51b3\u7b56\u5e73\u53f0\u3002\u5bf9\u4e8e\u56fd\u9645\u54c1\u724c\u6765\u8bf4\uff0c\u7834\u89e3 RED \u7684\u5bc6\u7801\u5e76\u975e\u53ef\u6709\u53ef\u65e0\uff0c\u800c\u662f\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n

\u89e3\u8bfb Rednote 2024 \u5e74\u7684\u7528\u6237\u884c\u4e3a<\/strong><\/h2>\n\n\n\n
\"1.PNG\"\/<\/figure>\n\n\n\n
\"2.PNG\"\/<\/figure>\n\n\n\n

\u8c01\u4f7f\u7528 Rednote\uff1f<\/strong><\/h3>\n\n\n\n
    \n
  • Z \u4e16\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3<\/strong>\uff1a65% \u7684\u7528\u6237\u4e3a\u5973\u6027\uff0c80% \u5c45\u4f4f\u5728\u4e00\u7ebf\u81f3\u4e09\u7ebf\u57ce\u5e02\uff08Rednote \u5b98\u65b9\u62a5\u544a\uff0c2024 \u5e74\uff09\u3002<\/li>\n\n\n\n
  • \u9ad8\u8d2d\u4e70\u529b<\/strong>\uff1a45\uff05\u7684\u4eba\u6bcf\u6708\u53ef\u652f\u914d\u6536\u5165\u8d85\u8fc71\u4e07\u4eba\u6c11\u5e01\uff081380\u7f8e\u5143\uff09\uff0c\u6ce8\u91cd\u54c1\u8d28\u548c\u771f\u5b9e\u6027\u3002<\/li>\n<\/ul>\n\n\n\n

    2024 \u5e74\u7684\u70ed\u95e8\u5185\u5bb9\u683c\u5f0f<\/strong><\/h3>\n\n\n\n
      \n
    1. \u77ed\u89c6\u9891\uff0815-60 \u79d2\uff09<\/strong>\uff1a\u4e3b\u8981\u5305\u62ec\u5f00\u7bb1\u3001\u6559\u7a0b\u548c\u201c\u8ddf\u6211\u4e00\u8d77\u51c6\u5907\u201d\u7684\u7247\u6bb5\u3002<\/li>\n\n\n\n
    2. AR \u6ee4\u955c<\/strong>\uff1a\u8fea\u5965\u7b49\u54c1\u724c\u901a\u8fc7\u865a\u62df\u8bd5\u7528\u53e3\u7ea2\uff0c\u53c2\u4e0e\u5ea6\u63d0\u5347\u4e86 50% \u3002<\/strong><\/li>\n\n\n\n
    3. \u53ef\u6301\u7eed\u53d1\u5c55\u5185\u5bb9<\/strong>\uff1a\u6807\u8bb0\u4e3a#\u96f6\u6d6a\u8d39\u751f\u6d3b (#ZeroWasteLiving) \u7684\u5e16\u5b50\u540c\u6bd4\u589e\u957f 120%\uff08RED \u8d8b\u52bf\uff0c2024 \u5e74\uff09\u3002<\/li>\n<\/ol>\n\n\n\n

      \u5236\u5b9a\u6210\u529f\u7684 Rednote \u7b56\u7565<\/strong><\/h2>\n\n\n\n

      \u6b65\u9aa4 1\uff1a\u4f18\u5316\u4f60\u7684\u54c1\u724c\u5f62\u8c61<\/strong><\/h3>\n\n\n\n
        \n
      • \u4e2a\u4eba\u8d44\u6599\u6982\u8981<\/strong>\uff1a\n
          \n
        • \u540d\u79f0<\/strong>\uff1a\u4f7f\u7528\u4e2d\u6587\u5b57\u7b26\uff08\u4f8b\u5982\uff0c\u201c@Florasis\u82b1\u897f\u5b50\u201d\u4ee5\u63d0\u9ad8\u641c\u7d22\u80fd\u529b\uff09\u3002<\/li>\n\n\n\n
        • \u7b80\u4ecb<\/strong>\uff1a\u7a81\u51fa\u663e\u793a USP\uff0c\u4f8b\u5982\u201c\u6e05\u6d01\u7f8e\u5bb9\u201d\u6216\u201c\u73af\u4fdd\u65f6\u5c1a\u201d+ CTA\uff08\u4f8b\u5982\uff0c\u5e26\u6709\u6dd8\u5b9d\u94fe\u63a5\u7684\u201c\u7acb\u5373\u8d2d\u4e70\u201d\uff09\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • \u7f8e\u5b66\u4e00\u81f4\u6027<\/strong>\uff1a\u5962\u4f88\u54c1\u724cLa Mer<\/em>\u5728\u5404\u4e2a\u5e16\u5b50\u4e2d\u91c7\u7528\u7b80\u7ea6\u7684\u84dd\u767d\u4e3b\u9898\u6765\u5f3a\u5316\u9ad8\u7aef\u5438\u5f15\u529b\u3002<\/li>\n<\/ul>\n\n\n\n

          \u7b2c 2 \u6b65\uff1a\u8f6c\u5316\u5185\u5bb9<\/strong><\/h3>\n\n\n\n
          \"3.PNG\"\/<\/figure>\n\n\n\n
          \"4.PNG\"\/<\/figure>\n\n\n\n
            \n
          • \u6559\u80b2\u5e16\u5b50<\/strong>\uff1a\u62a4\u80a4\u54c1\u724cDrunk Elephant<\/em>\u5206\u4eab\u201c\u6210\u5206\u6df1\u5ea6\u63a2\u7a76\u201d\uff0c\u63a8\u52a8\u53c2\u4e0e\u5ea6\u63d0\u5347 200%<\/strong>\u3002<\/li>\n<\/ul>\n\n\n\n
              \n
            • UGC \u6d3b\u52a8<\/strong>\uff1a\u9f13\u52b1\u4f7f\u7528 #My[Brand]Story \u7b49\u4e3b\u9898\u6807\u7b7e\u3002\u8fd0\u52a8\u670d\u88c5\u5de8\u5934Lululemon<\/em>\u8f6c\u53d1\u5ba2\u6237\u745c\u4f3d\u89c6\u9891\uff0c\u63d0\u5347\u4fe1\u4efb\u5ea6\u3002<\/li>\n\n\n\n
            • \u5b63\u8282\u6027\u6d3b\u52a8<\/strong>\uff1a\u4e0e\u4e2d\u56fd\u8282\u65e5\u4fdd\u6301\u4e00\u81f4\uff08\u4f8b\u5982\u519c\u5386\u65b0\u5e74\u793c\u54c1\u6307\u5357\uff09\u3002<\/li>\n<\/ul>\n\n\n\n

              \u6b65\u9aa4 3\uff1a\u5229\u7528 Rednote \u7684\u7b97\u6cd5<\/strong><\/h3>\n\n\n\n
                \n
              • \u9ad8\u5cf0\u53d1\u5e16\u65f6\u95f4<\/strong>\uff1a\u4e0b\u5348 12 \u70b9\u81f3 2 \u70b9\u4ee5\u53ca\u4e0b\u5348 7 \u70b9\u81f3 9 \u70b9\uff08\u5f53\u5730\u65f6\u95f4\uff09\u3002<\/li>\n\n\n\n
              • \u6807\u7b7e\u7b56\u7565<\/strong>\uff1a\u7ed3\u5408\u5e7f\u6cdb\u6807\u7b7e\uff08#SkincareRoutine\uff09\u548c\u5c0f\u4f17\u6807\u7b7e\uff08#OilySkinSolutions\uff09\u3002<\/li>\n<\/ul>\n\n\n\n

                \u5f71\u54cd\u8005\u5408\u4f5c<\/strong><\/h2>\n\n\n\n

                \u5206\u5c42 KOL \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb<\/strong><\/h3>\n\n\n\n
                  \n
                1. \u8d85\u7ea7\u5f71\u54cd\u529b\u4eba\u58eb\uff08100 \u4e07\u4ee5\u4e0a\u7c89\u4e1d\uff09<\/strong>\uff1a\u4e3a\u4e86\u5b9e\u73b0\u5927\u4f17\u4f20\u64ad\u3002\u96c5\u8bd7\u5170\u9edb<\/em>\u4e0e@\u6df1\u591c\u5f90\u8001\u5e08\u5408\u4f5c\u5f00\u5c55\u5170\u853b\u7cbe\u534e\u6db2\u5ba3\u4f20\u6d3b\u52a8\uff0c\u83b7\u5f97\u4e861000 \u4e07\u4ee5\u4e0a\u6d4f\u89c8\u91cf<\/strong>\u3002<\/li>\n\n\n\n
                2. \u5fae\u578b\u5f71\u54cd\u8005\uff0810,000-100,000 \u540d\u7c89\u4e1d\uff09<\/strong>\uff1a\u53c2\u4e0e\u5ea6\u66f4\u9ad8\u3002\u73e0\u5b9d\u54c1\u724cPandora<\/em>\u4f7f\u7528 50 \u540d\u5fae\u578b KOL\u5b9e\u73b0\u4e8615% \u7684\u8f6c\u5316\u7387\u3002<\/strong><\/li>\n<\/ol>\n\n\n\n

                  KOC \u63a8\u52a8\u7684\u8349\u576a\u79cd\u690d<\/strong><\/h3>\n\n\n\n
                    \n
                  • \u6848\u4f8b\u7814\u7a76<\/strong>\uff1a\u65e5\u672c\u62a4\u80a4\u54c1\u724cHada Labo<\/em>\u4e0e200\u540dKOC\u5408\u4f5c\u8bc4\u6d4b\u5176\u201c\u6781\u6da6\u4e73\u6db2\u201d\uff0c\u5728\u5929\u732b\u4e0a\u5f15\u53d130,000+\u6761UGC\u5e16\u5b50<\/strong>\uff0c\u9500\u91cf\u8fbe\u523090%\u3002<\/li>\n<\/ul>\n\n\n\n

                    Rednote \u5e7f\u544a\u5de5\u5177<\/strong><\/h2>\n\n\n\n
                      \n
                    1. Spark Ads<\/strong>\uff1a\u5411\u76ee\u6807\u53d7\u4f17\u63a8\u5e7f\u81ea\u7136\u5e16\u5b50\u3002\u65bd\u534e\u6d1b\u4e16\u5947<\/em>\u5728\u60c5\u4eba\u8282\u4f7f\u7528 Spark Ads\u5b9e\u73b0\u4e865 \u500d\u7684 ROAS \u3002<\/strong><\/li>\n\n\n\n
                    2. \u641c\u7d22\u5e7f\u544a<\/strong>\uff1a\u5bf9\u201c\u6297\u8001\u7cbe\u534e\u201d\uff08\u6297\u8870\u8001\u7cbe\u534e\u6db2\uff09\u7b49\u5173\u952e\u8bcd\u8fdb\u884c\u7ade\u4ef7\u3002<\/li>\n\n\n\n
                    3. \u6311\u6218\u6d3b\u52a8<\/strong>\uff1a\u521b\u5efa\u54c1\u724c\u6807\u7b7e\u6311\u6218\uff08\u4f8b\u5982\uff0c\u4e0eCoppertone<\/em>\u5408\u4f5c\u7684 #MyPerfectSummer \uff09\u3002<\/li>\n<\/ol>\n\n\n\n

                      2024 \u5e74 Rednote \u4e0a\u83b7\u80dc\u7684\u54c1\u724c<\/strong><\/h2>\n\n\n\n

                      Florasis\uff1a\u6587\u5316\u4e0e\u5546\u4e1a\u7684\u878d\u5408<\/strong><\/h3>\n\n\n\n
                        \n
                      • \u6218\u7565<\/strong>\uff1a\n
                          \n
                        • \u643a\u624b@\u674e\u4f73\u7426Austin\u7b49KOL\u63a8\u51fa\u201c\u4e1c\u65b9\u5f69\u5986\u5927\u5e08\u73ed\u201d\u7cfb\u5217\u6d3b\u52a8\u3002<\/li>\n\n\n\n
                        • \u4e3e\u529e\u4e86\u4e00\u573a UGC \u7ade\u8d5b\uff08#FlorasisDynastyBeauty\uff09\uff0c\u5956\u52b1\u7528\u6237\u9650\u91cf\u7248\u8c03\u8272\u677f\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                        • \u7ed3\u679c<\/strong>\uff1a\u6b27\u6d32\u65b0\u589e\u7c89\u4e1d 500,000 \u4f59\u4eba\uff0c\u9500\u552e\u989d\u6fc0\u589e 300%\u3002<\/strong><\/li>\n<\/ul>\n\n\n\n

                          \u9632\u6652\u4f18\u52bf<\/strong><\/h3>\n\n\n\n
                            \n
                          • \u7b56\u7565<\/strong>\uff1a\u4e0e\u6237\u5916 KOL \u5408\u4f5c\uff0c\u5c55\u793a\u6781\u7aef\u73af\u5883\u4e0b\u7684\u9632\u7d2b\u5916\u7ebf\u670d\u88c5\u3002<\/li>\n\n\n\n
                          • \u7ed3\u679c<\/strong>\uff1a 2024 \u5e74\u7b2c\u4e8c\u5b63\u5ea6\u4e3b\u9898\u6d4f\u89c8\u91cf\u8d85\u8fc7 2 \u4ebf<\/strong>\uff0c\u6536\u5165\u589e\u957f 50%\uff08KR Asia\uff0c2024 \u5e74\uff09\u3002<\/li>\n<\/ul>\n\n\n\n

                            \u65b0\u767e\u4f26\uff1a\u6000\u65e7\u8425\u9500<\/strong><\/h3>\n\n\n\n
                              \n
                            • \u6d3b\u52a8<\/strong>\uff1a\u201c574 Legacy\u201d\u7cfb\u5217\u4ee5\u590d\u53e4\u98ce\u683c\u7684 Z \u4e16\u4ee3\u5f71\u54cd\u8005\u4e3a\u7279\u8272\u3002<\/li>\n\n\n\n
                            • \u5f71\u54cd<\/strong>\uff1a120 \u4e07\u6b21\u53c2\u4e0e<\/strong>\uff0c\u8fd0\u52a8\u978b\u9500\u91cf\u589e\u957f 40%\uff08Campaign China\uff0c2024 \u5e74\uff09\u3002<\/li>\n<\/ul>\n\n\n\n

                              \u7ed3\u8bba\uff1a2025 \u5e74\u7684 Rednote \u2013 \u9002\u5e94\u6216\u843d\u540e<\/strong><\/h2>\n\n\n\n

                              \u8981\u60f3\u5728\u5c0f\u7ea2\u4e66\u4e0a\u53d6\u5f97\u6210\u529f\uff0c\u54c1\u724c\u5fc5\u987b\u4f18\u5148\u8003\u8651\u771f\u5b9e\u6027\u3001\u5229\u7528\u5c0f\u7f51\u7ea2\u4ee5\u53ca\u5229\u7528 AR\/SEO \u5de5\u5177\u300268% \u7684\u4e2d\u56fd\u6d88\u8d39\u8005\u901a\u8fc7\u5c0f\u7ea2\u4e66\u53d1\u73b0\u54c1\u724c\uff0c\u56e0\u6b64\u8be5\u5e73\u53f0\u4ecd\u7136\u662f\u8fdb\u5165\u5e02\u573a\u7684\u4e0d\u4e8c\u4e4b\u9009\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

                              \u5bf9\u4e8e\u56fd\u9645\u54c1\u724c\u6765\u8bf4\uff0c\u7834\u89e3 RED \u7684\u5bc6\u7801\u5e76\u975e\u53ef\u6709\u53ef\u65e0\uff0c\u800c\u662f\u81f3\u5173\u91cd\u8981\u3002<\/p>\n","protected":false},"author":1,"featured_media":2887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/posts\/2886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2886"}],"version-history":[{"count":2,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/posts\/2886\/revisions"}],"predecessor-version":[{"id":2890,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/posts\/2886\/revisions\/2890"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/media\/2887"}],"wp:attachment":[{"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2886"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}