{"id":2560,"date":"2024-11-12T18:24:38","date_gmt":"2024-11-12T10:24:38","guid":{"rendered":"http:\/\/portalcn.fashiondevops.com\/?p=2560"},"modified":"2024-11-12T18:29:33","modified_gmt":"2024-11-12T10:29:33","slug":"%e5%a4%9a%e5%93%81%e7%89%8c%e4%b8%8e%e4%b8%93%e6%9c%89%e5%93%81%e7%89%8c%e7%9a%84%e7%94%b5%e5%95%86%e6%a8%a1%e5%bc%8f%e9%80%89%e6%8b%a9","status":"publish","type":"post","link":"http:\/\/portalcn.fashiondevops.com\/?p=2560","title":{"rendered":"\u591a\u54c1\u724c\u4e0e\u4e13\u6709\u54c1\u724c\u7684\u7535\u5546\u6a21\u5f0f\u9009\u62e9"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ilovefashionretail.com\/wp-content\/uploads\/2014\/05\/fashion-business-model.jpg\" alt=\"\" class=\"wp-image-9053\"\/><\/figure>\n\n\n\n<p>\u5f53\u60a8\u51b3\u5b9a\u5f00\u8bbe\u81ea\u5df1\u7684\u7f51\u4e0a\u5546\u5e97\u65f6\uff0c\u60a8\u9700\u8981\u5904\u7406\u7684\u6700\u5927\u95ee\u9898\u662f\u2014\u2014\u60a8\u5e94\u8be5\u5356\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f60\u5e94\u8be5\u9500\u552e\u5176\u4ed6\u4eba\u7684\u54c1\u724c\u8fd8\u662f<\/li>\n\n\n\n<li>\u60a8\u662f\u5426\u5e94\u8be5\u4ee5\u81ea\u5df1\u7684\u54c1\u724c\u9500\u552e\u5c0f\u578b\u5236\u9020\u5546\u7684\u4ea7\u54c1\uff0c\u6216\u8005<\/li>\n\n\n\n<li>\u60a8\u662f\u5426\u5e94\u8be5\u81ea\u5df1\u751f\u4ea7\u670d\u88c5\u7cfb\u5217<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u662f\u6bcf\u4e2a\u521b\u4e1a\u516c\u53f8\u5728\u4e1a\u52a1\u521d\u671f\u90fd\u5fc5\u987b\u9762\u5bf9\u7684\u95ee\u9898\u3002\u9664\u975e\u4f60\u662f\u4e00\u540d\u65f6\u88c5\u8bbe\u8ba1\u5e08\uff0c\u786e\u5207\u77e5\u9053\u81ea\u5df1\u60f3\u5356\u4ec0\u4e48\uff0c\u5426\u5219\u8fd9\u662f\u4e00\u4e2a\u5f88\u96be\u56de\u7b54\u7684\u95ee\u9898\u3002\u5b83\u4f1a\u5f15\u53d1\u4e00\u573a\u5173\u4e8e\u5546\u4e1a\u6a21\u5f0f\u3001\u76c8\u5229\u80fd\u529b\u3001\u6838\u5fc3\u6218\u7565\u7b49\u7684\u6fc0\u70c8\u8fa9\u8bba &nbsp;\u3002\u4f5c\u4e3a\u4e00\u5bb6\u521b\u4e1a\u516c\u53f8\uff0c\u4f60\u4e3b\u8981\u5fc5\u987b\u5728\u4e24\u79cd\u5546\u4e1a\u6a21\u5f0f\u4e4b\u95f4\u505a\u51fa\u9009\u62e9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u591a\u54c1\u724c\u5546\u5e97\uff1a<\/strong>\u00a0\u4f60\u53ef\u4ee5\u9500\u552e\u5176\u4ed6\u4eba\u7684\u54c1\u724c\uff0c\u4f8b\u5982<a href=\"http:\/\/www.amazon.com\/fashion\">\u4e9a\u9a6c\u900a\u65f6\u5c1a<\/a>\u548c<a href=\"http:\/\/www.zappos.com\/\">Zappos<\/a><\/li>\n\n\n\n<li><strong>\u9500\u552e\u4e13\u6709\u4ea7\u54c1\u54c1\u724c\uff1a\u00a0<\/strong>\u60a8\u53ef\u4ee5\u521b\u7acb\u81ea\u5df1\u7684\u54c1\u724c\uff0c\u540c\u65f6\u63d0\u4f9b\u4f18\u8d28\u7684\u5ba2\u6237\u670d\u52a1\uff0c\u4f8b\u5982<a href=\"http:\/\/www.nastygal.com\/\">NastyGal.com<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u8fd8\u6709\u7b2c\u4e09\u79cd\u2014\u2014\u4e13\u6709\u4f53\u9a8c\uff0c\u60a8\u53ef\u4ee5\u521b\u7acb\u81ea\u5df1\u7684\u54c1\u724c\uff0c\u5e76\u901a\u8fc7\u4e13\u6709\u5ba2\u6237\u4f53\u9a8c\u9500\u552e\u5176\u4ed6\u54c1\u724c\u3002\u57fa\u4e8e\u8ba2\u9605\u7684\u7535\u5b50\u5546\u52a1\u516c\u53f8&nbsp;<a href=\"http:\/\/www.birchbox.com\/\">burchbox.com<\/a>\u5c31\u662f\u4e13\u6709\u4f53\u9a8c\u7684\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u3002\u4f46\u5728\u672c\u6587\u4e2d\uff0c\u6211\u53ea\u60f3\u5173\u6ce8\u591a\u54c1\u724c\u5728\u7ebf\u5546\u5e97\u4e0e\u4e13\u6709\u4ea7\u54c1\u54c1\u724c\u5728\u7ebf\u5546\u5e97\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u5f00\u8bbe\u591a\u54c1\u724c\u7f51\u4e0a\u5546\u5e97<\/strong><\/p>\n\n\n\n<p>\u5f00\u529e\u591a\u54c1\u724c\u7f51\u5e97\u7684\u95ee\u9898\u5728\u4e8e\uff0c\u8fd9\u662f\u4e00\u79cd\u7cdf\u7cd5\u7684\u5546\u4e1a\u6a21\u5f0f\u3002\u5bf9\u4e8e\u521d\u521b\u54c1\u724c\u6765\u8bf4\uff0c\u51e0\u4e4e\u4e0d\u53ef\u80fd\u6ee1\u8db3\u5728\u4e9a\u9a6c\u900a\u548c Zappos 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Gilt \u8fd9\u6837\u7684\u591a\u54c1\u724c\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u4e4b\u6240\u4ee5\u6210\u529f\uff0c\u4e5f\u662f\u56e0\u4e3a\u5b83\u662f\u4e00\u4e2a\u5f3a\u5927\u7684\u54c1\u724c\u3002Gilt \u4e0e\u5176\u5ba2\u6237\u4e4b\u95f4\u7684\u5173\u7cfb\u4e0d\u4ec5\u5728\u4e8e\u66f4\u4f4e\u7684\u4ef7\u683c\uff0c\u8fd8\u5728\u4e8e\u5f15\u4eba\u6ce8\u76ee\u7684\u8d2d\u7269\u4f53\u9a8c\u548c\u5ba2\u6237\u670d\u52a1\u3002<\/p>\n\n\n\n<p><strong>\u5f00\u8bbe\u4e13\u6709\u4ea7\u54c1\u5728\u7ebf\u5546\u5e97<\/strong>\u6ca1\u6709\u4ec0\u4e48\u6bd4\u9500\u552e\u72ec\u5bb6\u65f6\u5c1a\u4ea7\u54c1\u66f4\u4ee4\u4eba\u5174\u594b\u7684\u4e86\u3002\u5f53\u4f60\u9500\u552e\u522b\u4eba\u6ca1\u6709\u9500\u552e\u7684\u4ea7\u54c1\u65f6\uff0c\u4ef7\u683c\u548c\u7ade\u4e89\u5c31\u4e0d\u518d\u662f\u95ee\u9898\uff0c\u800c\u662f\u8981\u6293\u4f4f\u548c\u5151\u73b0\u65f6\u5c1a\u6f6e\u6d41\u3002\u8fd9\u662f\u65f6\u5c1a\u7684\u771f\u6b63\u4e1a\u52a1\u3002\u6709\u51e0\u79cd\u65b9\u6cd5\u53ef\u4ee5\u9500\u552e\u4e13\u6709\u5546\u54c1\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f60\u53ef\u4ee5\u8bbe\u8ba1\u6216\u5236\u9020\u81ea\u5df1\u7684\u670d\u88c5\u7cfb\u5217<\/li>\n\n\n\n<li>\u6216\u8005\u4f60\u53ef\u4ee5\u9500\u552e\u7531\u4f9b\u5e94\u5546\u751f\u4ea7\u7684\u72ec\u5bb6\/\u4e13\u6709\u4ea7\u54c1<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u60a8\u53ef\u4ee5\u5f00\u59cb\u9500\u552e\u4e13\u6709\u4ea7\u54c1\uff0c\u5e76\u57f9\u517b\u81ea\u5df1\u7684\u5236\u9020\u5546\u548c\u4f9b\u5e94\u5546\u4f9b\u5e94\u5546\u7fa4\uff0c\u4ed6\u4eec\u53ef\u4ee5\u4e3a\u60a8\u63d0\u4f9b\u72ec\u5bb6\u4ea7\u54c1\u4f9b\u60a8\u5728\u5546\u5e97\u9500\u552e\uff0c\u6216\u8005\u60a8\u53ef\u4ee5\u4e0e\u8f83\u5c0f\u7684\u5236\u9020\u5546\u5408\u4f5c\u4e3a\u60a8\u751f\u4ea7\u72ec\u5bb6\u4ea7\u54c1\u3002\u5f53\u60a8\u4ece\u8fd9\u4e9b\u5c0f\u578b\u5236\u9020\u5546\u548c\u4f9b\u5e94\u5546\u5904\u91c7\u8d2d\u4ea7\u54c1\u65f6\uff0c\u60a8\u53ef\u4ee5\u4eab\u53d7\u6bd4\u9500\u552e\u54c1\u724c\u5546\u54c1\u66f4\u9ad8\u7684\u5229\u6da6\u7387\u3002\u7136\u540e\uff0c\u5982\u679c\u60a8\u4e0e\u8fd9\u4e9b\u4f9b\u5e94\u5546\u7b7e\u8ba2\u72ec\u5bb6\u5408\u540c\uff0c\u60a8\u7684\u4ea7\u54c1\u5c06\u6210\u4e3a\u72ec\u5bb6\u4ea7\u54c1\uff0c\u4ed6\u4eec\u4e0d\u4f1a\u5c06\u8be5\u4ea7\u54c1\u51fa\u552e\u7ed9\u4efb\u4f55\u5176\u4ed6\u4eba\uff0c\u8fd9\u610f\u5473\u7740\u60a8\u53ef\u4ee5\u4ee5\u671f\u671b\u7684\u5229\u6da6\u7387\u800c\u4e0d\u662f\u7ade\u4e89\u5bf9\u624b\u89c4\u5b9a\u7684\u5229\u6da6\u7387\u9500\u552e\u8fd9\u4e9b\u4ea7\u54c1\u3002<\/p>\n<\/blockquote>\n\n\n\n<p>\u4e0d\u8fc7\uff0c\u5efa\u7acb\u4e13\u6709\u4ea7\u54c1\u5728\u7ebf\u5546\u5e97\u6709\u4e00\u4e9b\u57fa\u672c\u8981\u6c42\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e02\u573a\u5b9a\u4f4d\uff1a<\/strong>\u4f60\u5fc5\u987b\u5411\u5177\u6709\u5171\u540c\u4fe1\u4ef0\u3001\u54c1\u5473\u3001\u559c\u597d\u3001\u538c\u6076\u3001\u98ce\u683c\u3001\u827a\u672f\u3001\u5c3a\u5bf8\u3001\u4f53\u578b\u7b49\u7684\u4eba\u4eec\u63d0\u4f9b\u72ed\u4e49\u4e14\u6df1\u5165\u7684\u7a00\u6709\u4ea7\u54c1\u7c7b\u522b\u9009\u62e9<\/li>\n\n\n\n<li><strong>\u663e\u8457\u4e0d\u540c\uff1a<\/strong>\u60a8\u7684\u4e1a\u52a1\u5fc5\u987b\u6709\u4e00\u4e9b\u201c\u663e\u8457\u201d\u7684\u4e0d\u540c\u4e4b\u5904\uff0c\u624d\u80fd\u4f7f\u60a8\u7684\u516c\u53f8\u5177\u6709\u65b0\u95fb\u4ef7\u503c\u3002<\/li>\n\n\n\n<li><strong>\u575a\u5b9e\u7684\u6838\u5fc3\u4ea7\u54c1\uff1a<\/strong>\u5fc5\u987b\u6709\u4e00\u4e2a<a href=\"https:\/\/ilovefashionretail.com\/fundamentals\/what-is-core-product-category-of-your-online-store-and-why-you-should-never-lose-focus-of-it\">\u6838\u5fc3\u4ea7\u54c1\u7c7b\u522b<\/a>\u4f5c\u4e3a\u60a8\u4e1a\u52a1\u7684\u57fa\u7840\u3002<\/li>\n\n\n\n<li><strong>\u624e\u5b9e\u7684\u5185\u5bb9\u7b56\u7565\uff1a<\/strong>\u4f60\u9700\u8981<a href=\"https:\/\/ilovefashionretail.com\/fashion-retail-fundamentals\/the-art-of-creating-inspiring-content-what-you-can-learn-from-the-fashion-industry\">\u4e00\u4e2a\u624e\u5b9e\u7684\u7f16\u8f91\u5185\u5bb9\u7b56\u7565<\/a>\u00a0\u00a0\u6765\u4e0e\u4f60\u7684\u53d7\u4f17\u5efa\u7acb\u5173\u7cfb<\/li>\n\n\n\n<li><strong>\u4f18\u8d28\u670d\u52a1\uff1a<\/strong>\u5982\u679c\u60a8\u5df2\u6b63\u786e\u5b8c\u6210\u4e0a\u8ff0 4 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href=\"http:\/\/modcloth.com\/\">ModCloth<\/a>\u7b49\u4f1f\u5927\u4f01\u4e1a\u5c31\u662f\u8fd9\u6837\u5efa\u7acb\u8d77\u6765\u7684\u3002<\/p>\n\n\n\n<p><strong>\u54ea\u79cd\u5546\u4e1a\u6a21\u5f0f\u9002\u5408\u60a8\uff1f<br><\/strong>\u65e2\u8981\u96c4\u5fc3\u52c3\u52c3\uff0c\u53c8\u8981\u52a1\u5b9e\u3002\u5982\u679c\u60a8\u5e0c\u671b\u6d89\u8db3\u591a\u54c1\u724c\u7535\u5b50\u5546\u52a1\uff0c\u8bf7\u8bb0\u4f4f\uff0c\u60a8\u5efa\u7acb\u76c8\u5229\u4e14\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u4e1a\u52a1\u7684\u673a\u4f1a\u975e\u5e38\u4f4e\uff0c\u66f4\u4e0d\u7528\u8bf4\u6210\u4e3a\u4e0b\u4e00\u4e2a\u4e9a\u9a6c\u900a\u6216 Zappos 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