{"id":2543,"date":"2024-11-04T18:05:21","date_gmt":"2024-11-04T10:05:21","guid":{"rendered":"http:\/\/portalcn.fashiondevops.com\/?p=2543"},"modified":"2024-11-04T18:06:53","modified_gmt":"2024-11-04T10:06:53","slug":"%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e8%90%a5%e9%94%80%e8%87%aa%e5%8a%a8%e5%8c%96%e5%88%9b%e9%80%a0%e6%9b%b4%e5%a4%9a%e6%bd%9c%e5%9c%a8%e5%ae%a2%e6%88%b7","status":"publish","type":"post","link":"http:\/\/portalcn.fashiondevops.com\/?p=2543","title":{"rendered":"\u5982\u4f55\u5229\u7528\u8425\u9500\u81ea\u52a8\u5316\u521b\u9020\u66f4\u591a\u6f5c\u5728\u5ba2\u6237"},"content":{"rendered":"\n<p>\u4e92\u8054\u7f51\u878d\u5165\u4eba\u7c7b\u751f\u6d3b\uff0c\u6539\u53d8\u4e86\u4eba\u4eec\u7684\u751f\u6d3b\u3001\u5de5\u4f5c\u548c\u8d2d\u7269\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u7136\u800c\u5f53\u4ee3\u7684\u54c1\u724c\u5e7f\u544a\u6a21\u5f0f\u5374\u4e5f\u4e0d\u4f8b\u5916\uff01<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u4eba\u4eec\u8bbe\u8ba1\u4e86\u8425\u9500\u81ea\u52a8\u5316\u6765\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u7ed3\u5408\u4e00\u4e9b\u6709\u4fdd\u8bc1\u7684\u5b50\u6d41\u7a0b\uff0c\u5171\u540c\u6709\u52a9\u4e8e\u6fc0\u53d1\u66f4\u591a\u7684\u5546\u4e1a\u673a\u4f1a\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.slideshare.net\/PepperGlobal\/pepper-global-2014-marketing-automation-report\" target=\"_blank\" rel=\"noreferrer noopener\">\u4f8b\u5982\uff0c Pepper 2014 \u8425\u9500\u81ea\u52a8\u5316\u62a5\u544a<\/a>\u7684\u7ed3\u679c\u663e\u793a\uff0c53% \u7684\u8425\u9500\u4eba\u5458\u65e9\u5728 2014 \u5e74\u5c31\u5728\u4f7f\u7528\u8425\u9500\u81ea\u52a8\u5316\uff0c\u9884\u8ba1\u672a\u6765\u8fd9\u4e00\u6bd4\u4f8b\u5c06\u8fdb\u4e00\u6b65\u63d0\u5347\u3002<\/p>\n\n\n\n<p>\u5982\u4eca\uff0c75% \u7684\u8425\u9500\u4eba\u5458\u4e3b\u5f20\u4ed6\u4eec\u7684\u5546\u4e1a\u8425\u9500\u7b56\u7565\u5305\u62ec\u81ea\u52a8\u5316\u5de5\u5177\u548c\u7b56\u7565\u3002<a href=\"https:\/\/www.socialmediatoday.com\/news\/smts-state-of-marketing-automation-survey-2019-part-1-current-state-of\/551755\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p>\u4e0a\u8ff0\u4f8b\u5b50\u975e\u5e38\u660e\u663e\u5730\u8bf4\u660e\u4e86\u8425\u9500\u81ea\u52a8\u5316\u7684\u91cd\u8981\u6027\uff01<br>\u56e0\u6b64\uff0c\u8fd9\u65b9\u9762\u7684\u6982\u8ff0\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\uff0c\u8fd9\u5c06\u5728\u540e\u7eed\u7ae0\u8282\u4e2d\u7b80\u8981\u8bf4\u660e\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u8425\u9500\u81ea\u52a8\u5316<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"626\" src=\"http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730713896041.png\" alt=\"\" class=\"wp-image-2544\" srcset=\"http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730713896041.png 626w, http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730713896041-300x300.png 300w, http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730713896041-150x150.png 150w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<p><em>\u8425\u9500\u81ea\u52a8\u5316\u5e76\u975e\u9b54\u672f\uff0c\u800c\u662f\u4e00\u5957\u4e3a\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u800c\u6267\u884c\u7684\u6d41\u7a0b\uff0c\u53ef\u5e2e\u52a9\u54c1\u724c\u8f7b\u677e\u5b9e\u73b0\u6700\u7ec8\u9500\u552e\u3002<\/em><br>\u81ea\u52a8\u5316\u6709\u52a9\u4e8e\u6839\u636e\u6307\u5b9a\u7684\u65f6\u95f4\u8868\u6216\u5ba2\u6237\u884c\u4e3a\u91cd\u590d\u5b8c\u6210\u4efb\u52a1\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f46\u662f\u4ec0\u4e48\u8ba9\u8425\u9500\u81ea\u52a8\u5316\u7b56\u7565\u5982\u6b64\u4ee4\u4eba\u653e\u5fc3\u5462\uff1f<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.ilovefashionretail.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u597d\u5427\uff0c\u7ed3\u679c\u5c31\u662f\u4f01\u4e1a\u5728\u4e3a\u5176\u65f6\u5c1a\u7535\u5b50\u5546\u52a1\u8425\u9500\u6d3b\u52a8<\/a>\u7eb3\u5165\u9884\u5148\u8bbe\u5b9a\u7684\u6570\u5b57\u8425\u9500\u7b56\u7565\u4e4b\u540e\u8fc4\u4eca\u4e3a\u6b62\u6240\u83b7\u5f97\u7684\u7b54\u6848\u3002<\/p>\n\n\n\n<p>\u8ba9\u6211\u5411\u60a8\u4ecb\u7ecd\u4e00\u4e0b\u8425\u9500\u81ea\u52a8\u5316\u7684\u4e00\u4e9b\u7f8e\u597d\u7279\u70b9\uff1a<\/p>\n\n\n\n<p><strong>\u8282\u7701\u5458\u5de5\u6210\u672c<\/strong><\/p>\n\n\n\n<p>\u704c\u8f93\u6b64\u7c7b\u8425\u9500\u65b9\u6cd5\u5fc5\u5c06\u4f7f\u624b\u52a8\u5de5\u4f5c\u6d41\u7a0b\u8fc7\u65f6\u3002<br>\u8fd9\u79cd\u6210\u672c\u8282\u7701\u7684\u7cbe\u786e\u5206\u6790\u662f\uff0c\u5728\u5b8c\u6210\u8bbe\u7f6e\u8fc7\u7a0b\u540e\uff0c\u57fa\u4e8e\u5efa\u8bae\u7684\u6307\u5bfc\u65b9\u9488\uff0c\u81ea\u52a8\u5316\u6d3b\u52a8\u7684\u6548\u7387\u66f4\u9ad8\uff0c\u5e76\u4e14\u5404\u81ea\u53d6\u5f97\u4e86\u6210\u5c31\u3002<\/p>\n\n\n\n<p><strong>\u8282\u7701\u5b9d\u8d35\u7684\u65f6\u95f4<\/strong><\/p>\n\n\n\n<p>\u81ea\u52a8\u5316\u901a\u5e38\u88ab\u8ba4\u4e3a\u662f\u4e00\u79cd\u8282\u7701\u65f6\u95f4\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"340\" src=\"http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730713929464.png\" alt=\"\" class=\"wp-image-2545\" srcset=\"http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730713929464.png 626w, http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730713929464-300x163.png 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<p>\u4e00\u65e6\u5f00\u59cb\u8425\u9500\u6d3b\u52a8\uff0c\u8425\u9500\u4eba\u5458\u5c31\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u5176\u4ed6\u91cd\u8981\u4efb\u52a1\uff0c\u540c\u65f6\u4ee5\u540c\u7b49\u4e30\u5bcc\u7684\u4f18\u8d28\u4e1a\u52a1\u7ebf\u7d22\u5f62\u5f0f\u5bfb\u6c42\u79ef\u6781\u6210\u679c\u3002<\/p>\n\n\n\n<p><strong>\u6536\u5165\u589e\u52a0<\/strong><\/p>\n\n\n\n<p>\u663e\u7136\uff0c\u4f18\u79c0\u7684\u8425\u9500\u7b56\u7565\u662f\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u5e76\u5c06\u5176\u8f6c\u5316\u4e3a\u6700\u7ec8\u9500\u552e\u7ebf\u7d22\u7684\u89e3\u51b3\u65b9\u6848\u3002\u56e0\u6b64\uff0c\u5b83\u53ef\u4ee5\u63d0\u5347\u4f01\u4e1a\u7684\u5229\u6da6\u89c4\u6a21\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730713961338-1024x683.png\" alt=\"\" class=\"wp-image-2546\" srcset=\"http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730713961338-1024x683.png 1024w, http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730713961338-300x200.png 300w, http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730713961338-768x512.png 768w, http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730713961338.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u6536\u5165\u7684\u63d0\u9ad8\u548c\u81ea\u52a8\u5316\u603b\u662f\u9f50\u5934\u5e76\u8fdb\u2026\u2026\u4f46\u5982\u4f55\u5b9e\u73b0\u5462\uff1f<br>\u7b80\u5355\u6765\u8bf4\uff0c\u901a\u8fc7\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u786e\u5b9a\u66f4\u5148\u8fdb\u7684\u81ea\u52a8\u5316\u8425\u9500\u6d3b\u52a8\u5f62\u5f0f\uff0c\u8fd9\u5c06\u4ea7\u751f\u66f4\u591a\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u5728\u4e0d\u4e45\u7684\u5c06\u6765\u83b7\u5f97\u66f4\u591a\u7684\u5229\u6da6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5229\u7528\u81ea\u52a8\u5316\u7b56\u7565\u83b7\u5f97\u5353\u8d8a\u6210\u679c\u7684\u5177\u4f53\u8d21\u732e\u56e0\u7d20\uff1a<\/h2>\n\n\n\n<p><strong>1. CRM\u4e0e\u81ea\u52a8\u5316\u7684\u878d\u5408<\/strong><\/p>\n\n\n\n<p>\u540c\u65f6\u90e8\u7f72\u8fd9\u4e24\u79cd\u8f6f\u4ef6\u6709\u52a9\u4e8e\u83b7\u5f97\u51fa\u8272\u7684\u7ed3\u679c\u3002<br>\u8fd9\u79cd\u7ec4\u5408\u4e0d\u4ec5\u6709\u52a9\u4e8e\u6700\u5927\u9650\u5ea6\u5730\u964d\u4f4e\u603b\u4f53\u6210\u672c\uff0c\u800c\u4e14\u8fd8\u6709\u52a9\u4e8e\u63d0\u9ad8\u6574\u4e2a\u8425\u9500\u7cfb\u7edf\u7684\u6548\u7387\u3002<br>\u4f17\u6240\u5468\u77e5\uff0c\u6570\u636e\u7ba1\u7406\u5bf9\u4e8e\u4efb\u4f55\u7ec4\u7ec7\u6765\u8bf4\u90fd\u662f\u4e00\u9879\u7e41\u7410\u7684\u4efb\u52a1\uff0c\u800c CRM \u548c\u8425\u9500\u81ea\u52a8\u5316\u7684\u7ed3\u5408\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u66f4\u5feb\u5730\u5206\u6790\u3001\u66f4\u8f7b\u677e\u5730\u7f16\u8f91\u548c\u7ec4\u7ec7\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u4ece\u5b9e\u9645\u7684\u89d2\u5ea6\u6765\u7406\u89e3\u8fd9\u79cd\u6574\u5408\u3002\u5982\u4f55\u7406\u89e3\uff1f<br>\u4ece\u6839\u672c\u4e0a\u8bf4\uff0c\u6574\u5408\u540e\u7684\u8425\u9500\u7cfb\u7edf\u5c06\u4f7f\u4f01\u4e1a\u80fd\u591f\u5f00\u5c55\u719f\u7ec3\u7684\u6d3b\u52a8\uff0c\u4ece\u800c\u4ea7\u751f\u9ad8\u8d28\u91cf\u7684\u4e1a\u52a1\u7ebf\u7d22\u3002<br>\u6700\u7ec8\uff0c\u8fd9\u4e9b\u7ebf\u7d22\u53ef\u4ee5\u7acb\u5373\u5206\u914d\u7ed9\u9500\u552e\u56e2\u961f\uff0c\u540c\u65f6\u51cf\u5c11\u5bf9\u624b\u52a8\u5de5\u4f5c\u6d41\u7a0b\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\uff0c\u4e00\u65e6\u9500\u552e\u56e2\u961f\u83b7\u5f97\u4e86\u9500\u552e\u7ebf\u7d22\uff0c\u9500\u552e\u7ebf\u7d22\u7ba1\u7406\u5c31\u5f00\u59cb\u53d1\u6325\u4f5c\u7528\uff01<\/p>\n\n\n\n<p><strong>2. \u6f5c\u5728\u5ba2\u6237\u7ba1\u7406<\/strong><\/p>\n\n\n\n<p>\u4e00\u65e6\u8425\u9500\u4eba\u5458\u83b7\u5f97\u5927\u91cf\u6f5c\u5728\u5ba2\u6237\uff0c\u51e0\u4e4e\u6bcf\u4e2a\u4f01\u4e1a\u9762\u4e34\u7684\u4e3b\u8981\u95ee\u9898\u5c31\u662f\u516c\u5e73\u5730\u7ba1\u7406\u8fd9\u4e9b\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n\n\n\n<p>\u5e38\u5e38\u5bfc\u81f4\u7ebf\u7d22\u6563\u5931\u3001\u6cc4\u9732\uff0c\u4ee5\u53ca\u4f18\u8d28\u7ebf\u7d22\u7684\u9519\u8fc7\u8ddf\u8fdb\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u4e00\u4e2a\u5353\u8d8a\u7684\u81ea\u52a8\u5316\u6f5c\u5728\u5ba2\u6237\u7ba1\u7406\u7cfb\u7edf\u662f\u5fc5\u9700\u7684\uff0c\u8be5\u7cfb\u7edf\u4e0d\u4ec5\u53ef\u4ee5\u9002\u5f53\u5730\u7ef4\u62a4\u6f5c\u5728\u5ba2\u6237\uff0c\u8fd8\u53ef\u4ee5\u6267\u884c\u540e\u7eed\u4efb\u52a1\uff0c\u5c06\u5176\u8f6c\u5316\u4e3a\u6700\u7ec8\u7684\u9500\u552e\u5408\u683c\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n\n\n\n<p>\u636e\u4e86\u89e3\uff0c\u90a3\u4e9b\u5b9e\u65bd\u4e86\u81ea\u52a8\u5316\u6f5c\u5728\u5ba2\u6237\u7ba1\u7406\u7cfb\u7edf\u7684\u516c\u53f8\uff0c\u5728\u77ed\u77ed 6 \u5230 9 \u4e2a\u6708\u5185<a href=\"https:\/\/blog.zoominfo.com\/b2b-lead-generation-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6536\u5165\u5c31\u4f1a\u589e\u957f 10% \u6216\u66f4\u591a\u3002<\/a><\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u6f5c\u5728\u5ba2\u6237\u8bc4\u5206\u6280\u672f\u53ef\u4ee5\u4f7f\u54c1\u724c\u7684<a href=\"https:\/\/help.sharpspring.com\/hc\/en-us\/articles\/115001575307-Lead-Scoring-Best-Practices?utm=bdpbrandpoint\" target=\"_blank\" rel=\"noreferrer noopener\">\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u6295\u8d44\u56de\u62a5\u7387\u6301\u7eed\u63d0\u9ad8 77% \u3002<\/a><\/p>\n\n\n\n<p>\u7b80\u5355\u6765\u8bf4\uff0c\u6839\u636e\u4eba\u53e3\u7edf\u8ba1\u3001\u793e\u4ea4\u53c2\u4e0e\u5ea6\u548c\u5783\u573e\u90ae\u4ef6\u68c0\u6d4b\uff0c\u4ee5\u6570\u5b57\u5f62\u5f0f\u5bf9\u6bcf\u4e2a\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u8bc4\u5206\u7684\u7b97\u6cd5\u88ab\u79f0\u4e3a\u6f5c\u5728\u5ba2\u6237\u8bc4\u5206\u7cfb\u7edf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"478\" src=\"http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730713985059.png\" alt=\"\" class=\"wp-image-2547\" srcset=\"http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730713985059.png 466w, http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730713985059-292x300.png 292w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/figure>\n\n\n\n<p><strong>3.\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u81ea\u52a8\u5316<\/strong><\/p>\n\n\n\n<p><strong>\u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/strong>\u4e00\u76f4\u662f\u4ea7\u751f\u5546\u4e1a\u7ebf\u7d22\u7684\u9876\u7ea7\u8425\u9500\u5e73\u53f0\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u7531\u4e8e\u6280\u672f\u7684\u8fdb\u6b65\uff0c\u54c1\u724c\u73b0\u5728\u6b63\u8f6c\u5411\u6839\u636e\u7528\u6237\u7684\u884c\u4e3a\u8fdb\u884c\u81ea\u52a8\u5316\u7684<a href=\"https:\/\/www.ilovefashionretail.com\/fashion-email-marketing-funnels\/\">\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u3002<\/a><\/p>\n\n\n\n<p>\u4e3e\u4f8b\u6765\u8bf4\uff0c\u53d1\u9001\u7684\u7ea6 3.4 \u4ebf\u5c01\u89e6\u53d1\u7535\u5b50\u90ae\u4ef6\u5f97\u51fa\u7684\u7ed3\u8bba\u662f\uff0c\u89e6\u53d1\u7535\u5b50\u90ae\u4ef6\u7684\u6253\u5f00\u7387\u548c\u70b9\u51fb\u7387\u6bd4\u6b63\u5e38\u4e1a\u52a1 (BAU) \u6d88\u606f<a href=\"https:\/\/us.epsilon.com\/blog\/region\/us\/email-trends-benchmarks-mobile-impact-utilizing-triggered-email-messages\" target=\"_blank\" rel=\"noreferrer noopener\">\u9ad8\u51fa 76.7% \u548c 151.9% \u3002<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"488\" height=\"312\" src=\"http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730714058635.png\" alt=\"\" class=\"wp-image-2548\" srcset=\"http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730714058635.png 488w, http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730714058635-300x192.png 300w\" sizes=\"auto, (max-width: 488px) 100vw, 488px\" \/><\/figure>\n\n\n\n<p><em>\u60a8\u53ef\u4ee5\u9884\u89c1\u5b83\u5c06\u5982\u4f55\u5e26\u6765\u6709\u5229\u7684\u7ed3\u679c\uff01<\/em><\/p>\n\n\n\n<p>\u4f46\u771f\u6b63\u7684\u5173\u952e\u5728\u4e8e\u7535\u5b50\u90ae\u4ef6\u7684\u81ea\u52a8\u5b89\u6392\u3001\u4e2a\u6027\u5316\u4ee5\u53ca\u4e0e\u6536\u4ef6\u4eba\u7684\u76f8\u5173\u6027\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u8fd9\u4e9b\u7535\u5b50\u90ae\u4ef6\u66f4\u6709\u53ef\u80fd\u88ab\u7528\u6237\u6253\u5f00\u548c\u70b9\u51fb\uff0c\u4ece\u800c\u6709\u52a9\u4e8e\u5438\u5f15\u6d41\u91cf\u548c\u5229\u6da6\u7ed9\u54c1\u724c\u3002<\/p>\n\n\n\n<p><em>\u73b0\u5728\uff0c\u4e3a\u4e86\u627f\u8ba4\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\u7684\u6f5c\u529b\uff0c\u8ba9\u6211\u4eec\u7814\u7a76\u4e00\u4e2a\u5178\u578b\u7684\u573a\u666f\u3002<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"512\" src=\"http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730714085630.png\" alt=\"\" class=\"wp-image-2549\" srcset=\"http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730714085630.png 204w, http:\/\/portalcn.fashiondevops.com\/wp-content\/uploads\/2024\/11\/1730714085630-120x300.png 120w\" sizes=\"auto, (max-width: 204px) 100vw, 204px\" \/><\/figure>\n\n\n\n<p>\u901a\u5e38\uff0c\u60a8\u7f51\u7ad9\u7684\u5927\u91cf\u6d41\u91cf\u8868\u660e\u4ed6\u4eec\u5bf9\u60a8\u6240\u63a8\u8350\u7684\u5546\u54c1\u6216\u670d\u52a1\u7684\u5173\u6ce8\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u4ed6\u4eec\u662f\u5b8c\u7f8e\u7684\u5ba2\u6237\uff0c\u5e94\u8be5\u4e0e\u4ed6\u4eec\u8fdb\u884c\u8bd5\u63a2\u6027\u6c9f\u901a\uff0c\u7136\u540e\u8ba9\u4ed6\u4eec\u8d2d\u4e70\u3002<\/p>\n\n\n\n<p>\u7535\u5b50\u90ae\u4ef6\u5217\u8868\u8ba2\u9605\u7684\u4ecb\u7ecd\u6027\u4f18\u60e0\u5f80\u5f80\u662f\u589e\u52a0\u5f00\u59cb\u672a\u6765\u5bf9\u8bdd\u7684\u53ef\u80fd\u6027\u7684\u6700\u4ee4\u4eba\u6ee1\u610f\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201c\u5373\u4f7f\u5bf9\u81ea\u52a8\u5316\u8425\u9500\u7b56\u7565\u8fdb\u884c\u5fae\u5c0f\u7684\u4fee\u6539\uff0c\u4e5f\u4f1a\u5bfc\u81f4\u60a8\u4ea7\u751f\u7684\u6f5c\u5728\u5ba2\u6237\u603b\u6570\u4ea7\u751f\u663e\u8457\u53d8\u5316\u3002<\/h2>\n\n\n\n<p><em>\u73b0\u5728\u5047\u8bbe\u4ed6\u4eec\u5df2\u7ecf\u8ba2\u9605\u4e86\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5217\u8868\uff1b\u4e0b\u4e00\u6b65\u662f\u4ec0\u4e48\uff1f<\/em><\/p>\n\n\n\n<p>\u8ba2\u9605\u540e\uff0c\u5229\u7528\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\u529f\u80fd\u901a\u8fc7\u4ea4\u7ec7\u5305\u542b\u4ec5\u9650\u8ba2\u9605\u8005\u7684\u4f18\u60e0\u7684\u5f15\u4eba\u5165\u80dc\u7684\u6b22\u8fce\u4fe1\u606f\u6765\u5f71\u54cd\u4ed6\u4eec\u7684\u8d2d\u4e70\uff0c\u5c31\u50cf Michaels \u6240\u505a\u7684\u90a3\u6837\u3002<\/p>\n\n\n\n<p>\u6b22\u8fce\u7535\u5b50\u90ae\u4ef6\u6e20\u9053\u7684\u6f5c\u529b\u4e0d\u5bb9\u5ffd\u89c6\uff0c\u56e0\u4e3a Southbank \u5df2\u7ecf\u83b7\u5f97\u4e86\u786e\u5b9a\u7684\u6536\u76ca\uff0c\u5e73\u5747\u70b9\u51fb\u7387\u548c\u6253\u5f00\u7387\u5747<a href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-creative-and-copywriting\/welcome-email-success-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e0a\u5347\u4e86 3%<\/a><br>\u3002\u6b64\u5916\uff0cSouthbank \u7684\u5e73\u5747\u7535\u5b50\u90ae\u4ef6\u9000\u8ba2\u7387\u4e5f\u663e\u8457\u4e0b\u964d\u4e86 31%\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u53ea\u6709<a href=\"https:\/\/99firms.com\/blog\/retargeting-statistics\/#gref\" target=\"_blank\" rel=\"noreferrer noopener\">2% \u7684\u8bbf\u5ba2<\/a>\u5728\u9996\u6b21\u8bbf\u95ee\u7f51\u7ad9\u65f6\u5b8c\u6210\u8d2d\u4e70\u3002<br>\u90a3\u4e48\uff0c\u5982\u4f55\u5438\u5f15\u6216\u91cd\u5b9a\u5411\u5176\u4f59 98% \u7684\u8bbf\u5ba2\u5462\uff1f<\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u5728\u4e0b\u4e00\u8282\u4e2d\u627e\u51fa\u7b54\u6848\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u91cd\u65b0\u5b9a\u4f4d<\/h2>\n\n\n\n<p>\u7531\u4e8e\u83b7\u53d6\u76ee\u6807\u53d7\u4f17\u7684\u8fc7\u7a0b\u975e\u5e38\u5177\u6709\u6311\u6218\u6027\uff0c\u800c\u4e14\u4efb\u4f55\u4eba\u90fd\u5e0c\u671b\u8bf4\u670d\u8fd9\u4e9b\u6f5c\u5728\u5ba2\u6237\u4e2d\u9500\u552e\u8d28\u91cf\u6700\u9ad8\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u4e3a\u6b64\uff0c\u91cd\u65b0\u5b9a\u4f4d\u53d7\u4f17\u5df2\u88ab\u8bc1\u660e\u662f\u4e00\u79cd\u6781\u597d\u7684\u7b56\u7565\uff0c\u53ef\u4ee5\u8ba9\u806a\u660e\u7684\u8425\u9500\u4eba\u5458\u91cd\u65b0\u83b7\u5f97\u8f6c\u79fb\u7684\u6d41\u91cf\uff0c\u56de\u5230\u4ed6\u4eec\u7684\u5546\u4e1a\u7f51\u7ad9\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c<a href=\"https:\/\/www.incite-group.com\/brand-marketing\/social-targeting-new-frontier-corporate-marketers\" target=\"_blank\" rel=\"noreferrer noopener\">Chango \u7814\u7a76<\/a>\u7684\u7ed3\u8bba\u8868\u660e\uff0c49% \u7684\u54c1\u724c\u548c 69% \u7684\u8425\u9500\u673a\u6784\u901a\u5e38\u4f1a\u4e3a\u91cd\u65b0\u5b9a\u4f4d\u5206\u914d\u4e00\u5b9a\u7684\u9884\u7b97\u3002<\/p>\n\n\n\n<p><em>\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u7814\u7a76\u4e00\u4e0b\u5982\u4f55\u624d\u80fd\u5145\u5206\u5229\u7528\u5b83\uff1f<\/em><\/p>\n\n\n\n<p>\u4ece\u91cd\u5b9a\u5411\u6d3b\u52a8\u4e2d\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\u7684\u6700\u8457\u540d\u7b56\u7565\u662f\u5bf9\u7f51\u7ad9\u8bbf\u95ee\u8005\u8fdb\u884c\u7ec6\u5206\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u7fa4\u4f53\u91cd\u65b0\u6392\u5e8f\u91cd\u5b9a\u5411\u5e7f\u544a\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0c\u9700\u8981\u5f3a\u8c03\u7684\u662f\uff0c\u4e0d\u540c\u7684\u4ea7\u54c1\u9700\u8981\u4e0d\u540c\u7684\u65f6\u95f4\u8303\u56f4\u6765\u8fdb\u884c\u518d\u8425\u9500\u3002\u4f8b\u5982\uff0c\u5bfb\u627e\u65c5\u884c\u7528\u54c1\u7684\u53d7\u4f17\u5fc5\u987b\u7acb\u5373\u8fdb\u884c\u518d\u8425\u9500\uff0c\u800c\u5bfb\u627e\u5962\u4f88\u54c1\u7684\u53d7\u4f17\u5219\u53ef\u4ee5\u7a0d\u540e\u8fdb\u884c\u518d\u8425\u9500\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/retargeter.com\/blog\/case-study-u-of-f-mba-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4f5b\u7f57\u91cc\u8fbe\u5927\u5b66 MBA \u9879\u76ee<\/a>\u91c7\u7528\u7684 ReTargeter \u7684\u7ed3\u679c\u503c\u5f97\u8ba8\u8bba\u3002\u901a\u8fc7\u91cd\u65b0\u5b9a\u4f4d\u672a\u5438\u5f15\u7684\u6f5c\u5728\u5b66\u751f\uff0c\u4ed6\u4eec\u975e\u5e38\u6210\u529f\u5730\u5728\u77ed\u77ed\u4e24\u4e2a\u6708\u5185\u83b7\u5f97\u4e86 330 \u4e07\u6b21\u5c55\u793a\uff0c\u5e73\u5747\u70b9\u51fb\u7387\u4e3a 0.31%\uff0c\u5e76\u83b7\u5f97\u4e86 59 \u6761\u6210\u4ea4\u7ebf\u7d22\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u65f6\u5c1a\u54c1\u724c\u6765\u8bf4\uff0c\u5efa\u7acb\u6709\u6548\u7684\u91cd\u65b0\u5b9a\u4f4d\u7b56\u7565<em>\uff08\u6216\u91cd\u65b0\u8003\u8651\u73b0\u6709\u7684\u91cd\u65b0\u5b9a\u4f4d\u6d3b\u52a8\/\u6e20\u9053\uff09<\/em>\u5c06\u6709\u52a9\u4e8e\u633d\u56de\u5931\u53bb\u7684\u9500\u552e\u635f\u5931\u5e76\u5438\u5f15\u6f5c\u5728\u7684\u65b0\u5ba2\u6237\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ed3\u8bba<\/h2>\n\n\n\n<p>\u4f60\u7684\u4f01\u4e1a\u5b8c\u6210\u4efb\u52a1\u7684\u65f6\u95f4\u548c\u8d44\u6e90\u80af\u5b9a\u6709\u9650\u3002\u56e0\u6b64\uff0c\u8425\u9500\u8ba1\u5212\u4e2d\u7684\u81ea\u52a8\u5316\u7b56\u7565\u5c06\u6210\u4e3a\u4f60\u54c1\u724c\u7684\u6551\u661f\u3002<\/p>\n\n\n\n<p>\u8fd9\u4efd\u6307\u5357\u5bf9\u90a3\u4e9b\u5df2\u7ecf\u5f88\u96be\u4e3a\u5176\u4e1a\u52a1\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u7684\u8425\u9500\u4eba\u5458\u66f4\u6709\u5e2e\u52a9\u3002\u56e0\u6b64\uff0c\u8bf7\u6267\u884c\u4e0a\u8ff0\u7b56\u7565\u6765\u63d0\u5347\u60a8\u73b0\u6709\u7684\u81ea\u52a8\u5316\u8ba1\u5212\uff0c\u5e76\u523a\u6fc0\u54c1\u724c\u4e1a\u52a1\u589e\u957f\u4ea7\u751f\u6709\u5f71\u54cd\u529b\u7684\u6210\u679c\u3002<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8425\u9500\u81ea\u52a8\u5316\u5e76\u975e\u9b54\u672f\uff0c\u800c\u662f\u4e00\u5957\u4e3a\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u800c\u6267\u884c\u7684\u6d41\u7a0b\uff0c\u53ef\u5e2e\u52a9\u54c1\u724c\u8f7b\u677e\u5b9e\u73b0\u6700\u7ec8\u9500\u552e\u3002<\/p>\n","protected":false},"author":1,"featured_media":2552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/posts\/2543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2543"}],"version-history":[{"count":2,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/posts\/2543\/revisions"}],"predecessor-version":[{"id":2553,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/posts\/2543\/revisions\/2553"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=\/wp\/v2\/media\/2552"}],"wp:attachment":[{"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2543"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/portalcn.fashiondevops.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}