{"id":2481,"date":"2024-09-14T18:13:02","date_gmt":"2024-09-14T10:13:02","guid":{"rendered":"http:\/\/portalcn.fashiondevops.com\/?p=2481"},"modified":"2025-12-04T13:24:37","modified_gmt":"2025-12-04T05:24:37","slug":"%e6%9d%a5%e8%87%aa%e4%b8%93%e5%ae%b6%e7%9a%8412%e6%9d%a1%e6%97%b6%e5%b0%9a%e5%93%81%e7%89%8c%e6%b3%95%e5%88%99","status":"publish","type":"post","link":"http:\/\/portalcn.fashiondevops.com\/?p=2481","title":{"rendered":"\u6765\u81ea\u4e13\u5bb6\u768412\u6761\u65f6\u5c1a\u54c1\u724c\u6cd5\u5219"},"content":{"rendered":"\n<p>\u884c\u4e1a\u4e13\u5bb6\u5c31\u5982\u4f55\u4ece\u96f6\u5f00\u59cb\u6253\u9020\u65f6\u5c1a\u54c1\u724c\u7ed9\u51fa\u4e86\u6700\u597d\u7684\u5efa\u8bae\u2014\u2014\u4ece\u5bfb\u627e\u76ee\u6807\u53d7\u4f17\u5230\u4e0e\u4ee3\u7406\u5546\u5408\u4f5c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/fashion-branding-header-pexels-cottonbro-studio.jpg?v=1669310662&amp;originalWidth=1848&amp;originalHeight=782\" alt=\"\u4e09\u4f4d\u6a21\u7279\u8eab\u7740\u4e2d\u6027\u670d\u88c5\uff0c\u5728\u5de5\u4f5c\u5ba4\u4e2d\u6446\u51fa\u4e13\u4e1a\u65f6\u5c1a\u751f\u6d3b\u6444\u5f71\u59ff\u52bf\"\/><\/figure>\n\n\n\n<p>\u88ab\u79f0\u4e3a\u201c\u8010\u514b\u201d\u7684\u5bf9\u52fe\u662f\u5386\u53f2\u4e0a\u6700\u5177\u6807\u5fd7\u6027\u7684\u54c1\u724c\u4e4b\u4e00\u7684\u6807\u5fd7\u3002\u4f69\u6234\u8005\u4f53\u73b0\u4e86\u54c1\u724c\u60f3\u8981\u4f20\u8fbe\u7684\u4e00\u5207\uff1a\u529b\u91cf\u3001\u8010\u529b\u3001\u52a8\u529b\u3002\u5bf9\u4e8e\u8010\u514b\u7684\u5ba2\u6237\u6765\u8bf4\uff0c\u8010\u514b\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u5bf9\u52fe\u3002\u5b83\u662f\u518d\u8dd1\u4e00\u82f1\u91cc\u7684\u6fc0\u52b1\u3002\u5b83\u662f\u56e2\u961f\u5408\u4f5c\u548c\u4f53\u80b2\u7cbe\u795e\u3002\u5b83\u662f\u201c\u53ea\u7ba1\u53bb\u505a\u201d\u7684\u63d0\u9192\u3002<\/p>\n\n\n\n<p>\u8fd0\u52a8\u978b\u4f55\u65f6\u4e0d\u518d\u53ea\u662f\u8fd0\u52a8\u978b\uff1f\u662f\u4ec0\u4e48\u8ba9\u6d88\u8d39\u8005\u9009\u62e9\u4e00\u4ef6\u770b\u4f3c\u76f8\u540c\u7684 T \u6064\u800c\u4e0d\u662f\u53e6\u4e00\u4ef6\uff1f\u60c5\u611f\u8d77\u7740\u91cd\u8981\u4f5c\u7528\u3002<strong>\u65f6\u5c1a\u54c1\u724c\u5728\u6700\u4f73\u72b6\u6001\u4e0b\u5c31\u50cf\u4e00\u4e2a\u503c\u5f97\u4fe1\u8d56\u7684\u670b\u53cb\u4e00\u6837\u4e0e\u76ee\u6807\u53d7\u4f17\u4ea4\u6d41\u3002<\/strong>\u5b83\u4ee3\u8868\u7740\u4f60\uff0c\u6210\u4e3a\u4f60\u4e2a\u6027\u7684\u5916\u5728\u8868\u8fbe\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u201c\u54c1\u724c\u201d\u8fdc\u4e0d\u6b62\u662f\u4e00\u4e2a\u6807\u5fd7\u3002\u5b83\u662f\u6807\u5fd7\u6240\u4ee3\u8868\u7684\u4e00\u5207\uff0c\u662f\u8d2f\u7a7f\u4ea7\u54c1\u3001\u5305\u88c5\u548c\u8425\u9500\u7684\u6bcf\u4e00\u4e2a\u521b\u610f\u51b3\u7b56\u7684\u603b\u548c\u3002\u4f1f\u5927\u7684\u65f6\u5c1a\u54c1\u724c\u662f\u901a\u8fc7\u6bcf\u4e00\u4e2a\u63a5\u89e6\u70b9\u7f16\u7ec7\u53d9\u4e8b\u7684\u6545\u4e8b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u65f6\u5c1a\u54c1\u724c\uff1f<\/h2>\n\n\n\n<p>\u65f6\u5c1a\u54c1\u724c\u6db5\u76d6\u4e86\u5728\u516c\u4f17\u773c\u4e2d\u6811\u7acb\u65f6\u5c1a\u4f01\u4e1a\u5f62\u8c61\u7684\u6240\u6709\u8981\u7d20\u3002\u60a8\u7684\u4f7f\u547d\u5ba3\u8a00\u548c\u516c\u53f8\u4ef7\u503c\u89c2\u3001\u60a8\u7684\u54c1\u724c\u58f0\u97f3\u548c\u8d77\u6e90\u6545\u4e8b\u4ee5\u53ca\u4ece\u54c1\u724c\u989c\u8272\u5230\u5fbd\u6807\u518d\u5230\u6444\u5f71\u5904\u7406\u7b49\u4e00\u5207\u5185\u5bb9\u7684\u89c6\u89c9\u98ce\u683c\u6307\u5357\u5171\u540c\u6784\u6210\u4e86\u60a8\u7684\u65f6\u5c1a\u54c1\u724c\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/fashion-branding-pexels-michael-burrows.jpg?v=1669310687\" alt=\"\u4e00\u4e2a\u4eba\u6d4b\u91cf\u88c1\u7f1d\u7684\u4f53\u578b\"\/><figcaption class=\"wp-element-caption\"><em>\u8fc8\u514b\u5c14\u00b7\u4f2f\u7f57\u65af\/Pexels<\/em><\/figcaption><\/figure>\n\n\n\n<p>\u5728\u65f6\u5c1a\u884c\u4e1a\uff0c\u54c1\u724c\u6bd4\u4ea7\u54c1\u672c\u8eab\u66f4\u4e3a\u91cd\u8981\u2014\u2014\u54c1\u724c\u58f0\u671b\u5f80\u5f80\u6bd4\u5370\u6709\u54c1\u724c\u7684 T \u6064\u66f4\u6709\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u5728\u60a8\u5efa\u7acb\u81ea\u5df1\u7684\u670d\u88c5\u7cfb\u5217\u65f6\uff0c\u65f6\u5c1a\u54c1\u724c\u6218\u7565\u7684\u575a\u5b9e\u57fa\u7840\u5c06\u6307\u5bfc\u60a8\u7684\u6bcf\u4e00\u6b65\uff0c\u5e76\u5e2e\u52a9\u60a8\u8131\u9896\u800c\u51fa\u3002\u5728\u60a8\u6269\u5927\u5c0f\u578b\u4f01\u4e1a\u89c4\u6a21\u65f6\uff0c\u4e00\u5957\u660e\u786e\u7684\u54c1\u724c\u6307\u5bfc\u65b9\u9488\u5c06\u786e\u4fdd\u60a8\u7684\u4ea7\u54c1\u3001\u5730\u70b9\u3001\u7f51\u7ad9\u3001\u793e\u4ea4\u6e20\u9053\u548c\u5ba2\u6237\u4f53\u9a8c\u7684\u54c1\u724c\u4e00\u81f4\u6027\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e13\u4e1a\u4eba\u58eb\u63d0\u4f9b\u7684 12 \u6761\u65f6\u5c1a\u54c1\u724c\u63a8\u5e7f\u5efa\u8bae&nbsp;<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u7528 3 \u4e2a\u6216\u66f4\u5c11\u7684\u8bcd\u63cf\u8ff0\u60a8\u7684\u54c1\u724c<\/li>\n\n\n\n<li>\u5efa\u7acb\u4e00\u652f\u575a\u5b9e\u7684\u56e2\u961f<\/li>\n\n\n\n<li>\u8bb2\u6545\u4e8b<\/li>\n\n\n\n<li>\u5229\u7528\u514d\u8d39\u5de5\u5177<\/li>\n\n\n\n<li>\u4e3a\u987e\u5ba2\u521b\u9020\u4f53\u9a8c<\/li>\n\n\n\n<li>\u6162\u6162\u6765<\/li>\n\n\n\n<li>\u5229\u7528\u5f71\u54cd\u529b<\/li>\n\n\n\n<li>\u4e86\u89e3\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u548c\u76ee\u6807\u5e02\u573a<\/li>\n\n\n\n<li>\u786e\u5b9a\u4f60\u7684\u72ec\u7279\u5356\u70b9<\/li>\n\n\n\n<li>\u4e0e\u4e13\u4e1a\u4eba\u58eb\u5408\u4f5c<\/li>\n\n\n\n<li>\u4e0d\u8981\u8bd5\u56fe\u6ee1\u8db3\u6240\u6709\u4eba\u7684\u9700\u6c42<\/li>\n\n\n\n<li>\u4fdd\u6301\u4e00\u81f4<\/li>\n<\/ol>\n\n\n\n<p>\u4e0b\u9762\uff0c\u5341\u51e0\u4f4d\u4e13\u5bb6\u63d0\u4f9b\u4e86\u4ed6\u4eec\u6700\u597d\u7684\u65f6\u5c1a\u54c1\u724c\u5efa\u8bae\u3002\u542c\u542c\u4f01\u4e1a\u5bb6\u3001\u65f6\u88c5\u8bbe\u8ba1\u5e08\u548c\u8425\u9500\u673a\u6784\u9ad8\u7ba1\u5173\u4e8e\u4ece\u5bfb\u627e\u76ee\u6807\u53d7\u4f17\u5230\u4e0e\u673a\u6784\u5408\u4f5c\u7b49\u5404\u65b9\u9762\u7684\u610f\u89c1\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1\">1. \u7528 3 \u4e2a\u6216\u66f4\u5c11\u7684\u8bcd\u63cf\u8ff0\u4f60\u7684\u54c1\u724c<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/fashion-branding-joey-ng.jpg?v=1669310704\" alt=\"Joey Ng \u7684\u8096\u50cf\"\/><figcaption class=\"wp-element-caption\"><em>Joey Ng\/Instagram<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>\u4e13\u5bb6\uff1a<\/strong><a href=\"https:\/\/www.instagram.com\/joeynogood\/?hl=en\" rel=\"noreferrer noopener\" target=\"_blank\">Joey Ng \uff0cYami \u9996\u5e2d\u8425\u9500\u5b98\u3001\u81ea\u7531\u54c1\u724c\u548c\u589e\u957f\u8425\u9500\u987e\u95ee\u3001&nbsp;<\/a><a href=\"https:\/\/www.stopasianhate.info\/\" rel=\"noreferrer noopener\" target=\"_blank\">StopAsianHate.info<\/a>\u521b\u59cb\u4eba<a href=\"https:\/\/www.stopasianhate.info\/\" rel=\"noreferrer noopener\" target=\"_blank\"><\/a><\/p>\n\n\n\n<p><strong>Joey \u7684\u65f6\u5c1a\u54c1\u724c\u5efa\u8bae\uff1a<\/strong>&nbsp;\u201c\u65f6\u5c1a\u54c1\u724c\u5316\u662f\u5e2e\u52a9\u5ba2\u6237\u89e3\u51b3\u5728\u65e2\u5b9a\u7740\u88c5\u89c4\u8303\u7684\u80cc\u666f\u4e0b\u8868\u8fbe\u4e2a\u6027\u95ee\u9898\u7684\u5173\u952e\u3002\u5982\u679c\u4f60\u4e0d\u80fd\u5411\u8ba4\u540c\u4f60\u7684\u6838\u5fc3\u4ef7\u503c\u89c2\u548c\u5ba1\u7f8e\u89c2\u7684\u4eba\u4f20\u8fbe\u4f60\u4f5c\u4e3a\u4e00\u4e2a\u54c1\u724c\u7684\u8eab\u4efd\uff0c\u90a3\u4e48\u4f60\u5c31\u65e0\u6cd5\u5c06\u4f60\u7684\u54c1\u724c\u5356\u7ed9\u4ed6\u4eec\u3002\u201d<\/p>\n\n\n\n<p>\u201c\u6bcf\u5f53\u6211\u63a5\u89e6\u4e00\u4e2a\u65b0\u54c1\u724c\u65f6\uff0c\u6211\u603b\u662f\u5148\u7528\u4e09\u4e2a\u8bcd\uff08\u6216\u66f4\u5c11\uff09\u6765\u63cf\u8ff0\u5b83\u3002\u82b1\u70b9\u65f6\u95f4\u96c6\u601d\u5e7f\u76ca\uff0c\u60f3\u51fa\u4f60\u8ba4\u4e3a\u9002\u5408\u4f60\u7684\u54c1\u724c\u7684\u6bcf\u4e00\u4e2a\u5f62\u5bb9\u8bcd\u3002\u7136\u540e\u4e0d\u65ad\u6392\u9664\u5b83\u4eec\uff0c\u76f4\u5230\u5269\u4e0b\u4e09\u4e2a\u6700\u559c\u6b22\u7684\u3002\u6211\u4e3a\u4e00\u5bb6\u5531\u7247\u516c\u53f8\u7684\u5546\u54c1\u90e8\u95e8\u505a\u8fc7\u8fd9\u4e2a\u54c1\u724c\u63a8\u5e7f\u7ec3\u4e60\uff0c\u6211\u4eec\u6700\u7ec8\u9009\u62e9\u4e86\u2018Y2K BET\u2019\u3002\u4ec5\u7528\u4e24\u4e2a\u8bcd\uff0c\u6211\u4eec\u5c31\u786e\u5b9a\u4e86\u6d88\u8d39\u8005\u5728\u4e0e\u54c1\u724c\u4e92\u52a8\u65f6\u4f1a\u4f53\u9a8c\u5230\u7684\u6240\u6709\u89c6\u89c9\u3001\u58f0\u97f3\u3001\u7eb9\u7406\u548c\u611f\u89c9\u7684\u6e17\u900f\u4e3b\u9898\u3002&nbsp;<\/p>\n\n\n\n<p>\u201c\u627e\u5230\u4f60\u7684\u5229\u57fa\u5e02\u573a\uff0c\u7528\u5f88\u5c11\u7684\u8bcd\u8bed\u5b9a\u4e49\u4f60\u7684\u54c1\u724c\u7684\u72ec\u7279\u4e4b\u5904\u3002\u5982\u679c\u67d0\u6837\u4e1c\u897f\u4e0d\u7b26\u5408\u8fd9\u4e09\u4e2a\u8bcd\u2014\u2014\u5373\u4f7f\u4f60\u53ef\u80fd\u559c\u6b22\u5b83\u2014\u2014\u4e5f\u8981\u653e\u5f03\u5b83\u3002\u5efa\u7acb\u6838\u5fc3\u4fe1\u606f\uff0c\u660e\u786e\u5b83\uff0c\u7136\u540e\u6269\u5c55\u3002\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2\">2. \u5efa\u7acb\u4e00\u652f\u575a\u5b9e\u7684\u56e2\u961f<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/fashion-branding-andrew-coimbra.jpg?v=1669310735\" alt=\"\u5b89\u5fb7\u9c81\u00b7\u79d1\u82f1\u5e03\u62c9\u7684\u8096\u50cf\"\/><figcaption class=\"wp-element-caption\">\u5b89\u5fb7\u9c81\u00b7\u79d1\u82f1\u5e03\u62c9\u7684\u8096\u50cf\u3002<em>\u4e54\u00b7\u5e03\u62c9\u4e07<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>\u4e13\u5bb6\uff1a<\/strong><a href=\"https:\/\/www.mackage.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Mackage<\/a>\u5973\u88c5\u8bbe\u8ba1\u5e08<a href=\"https:\/\/www.andrewcoimbra.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Andrew Coimbra<\/a><a href=\"https:\/\/www.mackage.com\/\" rel=\"noreferrer noopener\" target=\"_blank\"><\/a><\/p>\n\n\n\n<p><strong>Andrew \u7684\u65f6\u5c1a\u54c1\u724c\u5efa\u8bae\uff1a<\/strong>&nbsp;\u201c\u767d\u624b\u8d77\u5bb6\u521b\u7acb\u81ea\u5df1\u7684\u54c1\u724c\u65f6\uff0c\u6700\u91cd\u8981\u7684\u4e8b\u60c5\u5c31\u662f\u4e86\u89e3\u81ea\u5df1\u7684\u54c1\u724c\u3002\u4eba\u4eec\u5f88\u5c11\u8003\u8651\u9664\u4e86\u57fa\u672c\u77e5\u8bc6\u4e4b\u5916\uff0c\u54c1\u724c\u8fd8\u610f\u5473\u7740\u4ec0\u4e48\u3002\u4f60\u7684\u5ba2\u6237\u662f\u8c01\uff1f\u4f60\u7684\u6700\u7ec8\u76ee\u6807\u662f\u4ec0\u4e48\uff1f\u4f60\u8ba4\u4e3a\u4e94\u5e74\u540e\u4f60\u7684\u54c1\u724c\u4f1a\u662f\u4ec0\u4e48\u6837\u5b50\uff1f\u8fd9\u4e9b\u6838\u5fc3\u95ee\u9898\u51b3\u5b9a\u4e86\u4f60\u5728\u63a8\u5e7f\u4e1a\u52a1\u65f6\u51b3\u5b9a\u91c7\u53d6\u7684\u6bcf\u4e00\u6b65\u7684\u65b9\u5411\u3002&nbsp;<\/p>\n\n\n\n<p>\u201c\u4e86\u89e3\u4f60\u7684\u54c1\u724c\u7684\u4e00\u90e8\u5206\u662f\u4e86\u89e3\u8c01\u53ef\u4ee5\u5e2e\u52a9\u4f60\u5efa\u7acb\u5b83\u3002\u6211\u975e\u5e38\u5e78\u8fd0\uff0c\u5728\u6211\u7684\u751f\u6d3b\u4e2d\u4e0e\u90a3\u4e9b\u89c2\u70b9\u7ecf\u8fc7\u7cbe\u5fc3\u7b56\u5212\u548c\u6709\u6548\u7684\u4eba\u5efa\u7acb\u4e86\u771f\u6b63\u7279\u6b8a\u7684\u53cb\u8c0a\u3002\u6211\u5efa\u8bae\u627e\u4e00\u4e2a\u6838\u5fc3\u670b\u53cb\u5c0f\u7ec4\uff0c\u6216\u8005\u4e00\u4e2a\u62e5\u6709\u5bf9\u4f60\u6709\u76ca\u7684\u6280\u80fd\u7684\u4eba\u7ec4\u6210\u7684\u56e2\u961f\u3002\u76f8\u4e92\u6210\u957f\u548c\u5b66\u4e60\u3002<\/p>\n\n\n\n<p>\u201cCeline \u662f\u4e00\u4e2a\u7ecf\u4e45\u4e0d\u8870\u7684\u54c1\u724c\u3002\u867d\u7136\u5176\u7cfb\u5217\u6bcf\u5b63\u90fd\u72ec\u5177\u7279\u8272\uff0c\u4f46\u5b83\u4ecd\u7136\u5728\u575a\u6301\u4e3b\u6253\u4ea7\u54c1\u65b9\u9762\u4fdd\u6301\u4e86\u826f\u597d\u7684\u5e73\u8861\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u5176\u54c1\u724c\u5f62\u8c61\u7684\u53d1\u5c55\u65b9\u5f0f\u4e5f\u4e0e\u5176\u4ef7\u503c\u89c2\u76f8\u5f97\u76ca\u5f70\u3002\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3\">3.\u8bb2\u6545\u4e8b<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/fashion-branding-vaute.jpg?v=1669310698\" alt=\"Leanne Mai-Ly Hilgart \u7684\u8096\u50cf\"\/><figcaption class=\"wp-element-caption\"><em>Leanne Mai-Li Hilgart\/Vaute<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>\u4e13\u5bb6\uff1a<\/strong><a href=\"https:\/\/leannemaily.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Leanne Mai-ly Hilgart \uff0c\u53ef\u6301\u7eed\u65f6\u5c1a\u4e13\u5bb6\uff0c\u7eaf\u7d20\u670d\u88c5\u54c1\u724c<\/a><a href=\"https:\/\/www.shopify.com\/blog\/119882245-the-vegan-who-shook-up-fashion\">Vaute Couture<\/a>\u521b\u59cb\u4eba\uff082020 \u5e74\u5173\u95ed\uff09<\/p>\n\n\n\n<p><strong>Leanne \u7684\u65f6\u5c1a\u54c1\u724c\u5efa\u8bae\uff1a<\/strong>&nbsp;\u201c\u65f6\u5c1a\u662f\u4f60\u5185\u5fc3\u7684\u5916\u5728\u8868\u8fbe\u3002\u6240\u4ee5\u54c1\u724c\u5bf9\u4e8e\u65f6\u5c1a\u6765\u8bf4\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u662f\u4f60\u5411\u4e16\u754c\u5450\u558a\u7684\u65b9\u5f0f\uff1a\u5982\u679c\u4f60\u7684\u5185\u5fc3\u548c\u6211\u4eec\u4e00\u6837\uff0c\u90a3\u4e48\u4f60\u53ef\u80fd\u4f1a\u7528\u540c\u6837\u7684\u65b9\u5f0f\u5728\u5916\u8868\u4e0a\u8868\u8fbe\u51fa\u6765\u3002&nbsp;<\/p>\n\n\n\n<p>\u201c\u4f60\u4e0d\u80fd\u5c06\u81ea\u5df1\u7684\u58f0\u97f3\u5916\u5305\u51fa\u53bb\u3002\u8fd9\u662f\u4f60\u7684\u5fc3\u58f0\uff0c\u662f\u4f60\u7684\u7075\u9b42\uff0c<a href=\"https:\/\/blog\/brand-storytelling\" rel=\"noreferrer noopener\" target=\"_blank\">\u662f\u4f60\u7684\u6545\u4e8b<\/a>\u3002\u4f5c\u4e3a\u4e00\u4e2a\u54c1\u724c\uff0c\u91cd\u8981\u7684\u662f\u8981\u95ee\u81ea\u5df1\uff0c\u2018\u6211\u6709\u4ec0\u4e48\u662f\u5927\u516c\u53f8\u6240\u6ca1\u6709\u7684\uff1f\u2019\u6211\u4eec\u5728\u54ea\u4e9b\u65b9\u9762\u81ea\u7136\u800c\u7136\u5730\u53d6\u5f97\u4e86\u80dc\u5229\uff0c\u800c\u4ed6\u4eec\u5728\u54ea\u4e9b\u65b9\u9762\u4f1a\u8bd5\u56fe\u4f2a\u88c5\u5e76\u5931\u8d25\uff1f\u8fd9\u5c31\u662f\u4f60\u5fc5\u987b\u5927\u58f0\u75be\u547c\u7684\u5730\u65b9\u3002\u6211\u4eec\u662f\u5e03\u9c81\u514b\u6797\u7684\u4e00\u652f\u5168\u5973\u6027\u6d3b\u52a8\u5bb6\u56e2\u961f\uff0c\u5728\u8d44\u6e90\u6709\u9650\u7684\u60c5\u51b5\u4e0b\u5c3d\u6700\u5927\u52aa\u529b\u3002\u8fd9\u5c31\u662f\u6211\u4eec\u6240\u62e5\u6709\u800c\u5927\u516c\u53f8\u6240\u6ca1\u6709\u7684\u4e1c\u897f\u3002\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4\">4. \u5229\u7528\u514d\u8d39\u5de5\u5177<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/fashion-branding-chris-ngo-daymond-john.jpg?v=1669310740\" alt=\"Chris Ngo \u7ad9\u5728\u8eab\u7a7f FUBU \u670d\u88c5\u7684 Daymond John \u65c1\u8fb9\"\/><figcaption class=\"wp-element-caption\">FUBU \u548c House of JR \u8fd1\u671f\u5408\u4f5c\u540e\uff0cChris Ngo \u4e0e Daymond John \u5408\u5f71\u3002Chris&nbsp;<em>Ngo<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>\u4e13\u5bb6\uff1a<\/strong>&nbsp;Chris Ngo\uff0cThe Leverage Showroom \u8001\u677f\uff0c<a href=\"http:\/\/embellishnyc.com\/\">Embellish NYC<\/a>\u3001<a href=\"https:\/\/www.hausofjr.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Haus of JR<\/a>\u3001<a href=\"http:\/\/cryspdenim.com\/\">Crysp Denim<\/a>\u3001<a href=\"http:\/\/www.liftedanchors.com\/\">Lifted Anchors\u8054\u5408\u521b\u59cb\u4eba<\/a><\/p>\n\n\n\n<p><strong>Chris \u7684\u65f6\u5c1a\u54c1\u724c\u5efa\u8bae\uff1a<\/strong>&nbsp;\u201c\u793e\u4ea4\u5a92\u4f53\u5728\u54c1\u724c\u63a8\u5e7f\u4e2d\u626e\u6f14\u7740\u91cd\u8981\u89d2\u8272\uff0c\u4e5f\u662f\u6253\u9020\u54c1\u724c\u6700\u4fbf\u5b9c\u7684\u65b9\u5f0f\u3002\u4f60\u51e0\u4e4e\u514d\u8d39\u5c31\u80fd\u63a5\u89e6\u5230\u5927\u91cf\u4eba\u7fa4\u548c\u53d7\u4f17\u3002\u5728\u8f66\u5e93\u91cc\u521b\u529e\u7684T \u6064\u4f01\u4e1a\u53ef\u4ee5\u901a\u8fc7\u4e2a\u4eba Instagram \u5e10\u6237\u5438\u5f15\u7c89\u4e1d\u3002&nbsp;<\/p>\n\n\n\n<p>\u201c\u5728\u5feb\u65f6\u5c1a\u5e02\u573a\uff0c\u4eba\u4eec\u60f3\u770b\u770b\u73b0\u5728\u6d41\u884c\u4ec0\u4e48\u3002\u5f88\u591a\u54c1\u724c\u90fd\u5728\u8ffd\u968f\u6f6e\u6d41\uff0c\u63a8\u51fa\u7c7b\u4f3c\u7684\u6b3e\u5f0f\uff0c\u8bd5\u56fe\u62a2\u5360\u5e02\u573a\u5148\u673a\u3002\u4f46\u91cd\u8981\u7684\u4e0d\u662f\u8c01\u5148\u63a8\u51fa\uff0c\u800c\u662f\u8c01\u505a\u5f97\u66f4\u597d\u3002\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5\">5. \u4e3a\u5ba2\u6237\u521b\u9020\u4f53\u9a8c<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/fashion-branding-alex-obyrne.jpg?v=1669310923\" alt=\"\u4e24\u540d\u7537\u5b50\u5750\u5728\u57ce\u5e02\u8857\u9053\u7684\u95e8\u5eca\u4e0a\"\/><figcaption class=\"wp-element-caption\"><em>Alex O&#8217;Byrne\uff08\u53f3<\/em>\uff09\u4e0e WeMakeWebsites \u8054\u5408\u521b\u59cb\u4eba Piers Thorogood\u3002WeMakeWebsites<em><\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>\u4e13\u5bb6\uff1a<\/strong><a href=\"https:\/\/wemakewebsites.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">WeMakeWebsites<\/a>\u603b\u76d1 Alex O&#8217;Byrne<a href=\"https:\/\/wemakewebsites.com\/\" rel=\"noreferrer noopener\" target=\"_blank\"><\/a><\/p>\n\n\n\n<p><strong>Alex \u7684\u65f6\u5c1a\u54c1\u724c\u5efa\u8bae\uff1a<\/strong>&nbsp;\u201c\u6253\u9020\u65f6\u5c1a\u4e1a\u52a1\u7684\u5173\u952e\u5728\u4e8e\u6253\u9020\u54c1\u724c\u3002\u5f53\u7136\uff0c\u4ea7\u54c1\u5f88\u91cd\u8981\uff0c\u4f46\u54c1\u724c\u66f4\u91cd\u8981\u3002\u95ee\u95ee\u81ea\u5df1\uff1a\u4eba\u4eec\u8d2d\u4e70\u8010\u514b\u8fd0\u52a8\u978b\u662f\u56e0\u4e3a\u5b83\u4eec\u6bd4\u5176\u4ed6\u8fd0\u52a8\u978b\u66f4\u597d\u5417\uff1f\u4e0d\u3002\u4ed6\u4eec\u8d2d\u4e70\u5b83\u4eec\u662f\u56e0\u4e3a\u8010\u514b\u521b\u9020\u4e86\u4e00\u4e2a\u975e\u5e38\u53d7\u6b22\u8fce\u7684\u54c1\u724c\u3002\u4ed6\u4eec\u8d2d\u4e70\u5b83\u4eec\u662f\u56e0\u4e3a\u7a7f\u7740\u8010\u514b\u8fd0\u52a8\u978b\u53ef\u4ee5\u8bf4\u660e\u5b83\u4eec\u7684\u4ef7\u503c\u3002&nbsp;<\/p>\n\n\n\n<p>\u201c\u8c08\u5230\u6253\u9020\u54c1\u724c\u65f6\uff0c\u6211\u559c\u6b22\u4e3e\u7684\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u5c31\u662f P&amp;Co\u3002\u770b\u770b\u4ed6\u4eec\u7684<a href=\"https:\/\/www.instagram.com\/pandco\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>\u5427\u2014\u2014\u81ea\u884c\u8f66\u3001\u80e1\u5b50\u3001\u5496\u5561\u3001\u7eb9\u8eab\u3002\u8981\u60f3\u6210\u4e3a\u4ed6\u4eec\u54c1\u724c\u7684\u4e00\u90e8\u5206\uff0c\u4f60\u53ea\u9700\u8981\u4e70\u4e00\u4ef6\u4ed6\u4eec\u7684 T \u6064\u3002<\/p>\n\n\n\n<p>\u201c\u65f6\u5c1a\u54c1\u724c\u9700\u8981\u4e3a<a href=\"https:\/\/www.shopify.com\/blog\/target-audience\">\u76ee\u6807\u53d7\u4f17<\/a>\u5e26\u6765\u60c5\u611f\u4f53\u9a8c\u3002\u5353\u8d8a\u7684\u54c1\u724c\u4e0d\u4ec5\u80fd\u63d0\u4f9b\u8212\u9002\u611f\u548c\u63a5\u53d7\u611f\uff0c\u8fd8\u80fd\u6fc0\u53d1\u5ba2\u6237\u6bcf\u4e00\u5b63\u7684\u56de\u5934\u7387\u3002\u4ee5\u4e0b\u4e09\u4e2a\u95ee\u9898\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u8d77\u70b9\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u60a8\u5e0c\u671b\u60a8\u7684\u54c1\u724c\u58f0\u8a89\u5982\u4f55\uff1f&nbsp;<\/li>\n\n\n\n<li>\u60a8\u7684\u54c1\u724c\u7684\u6838\u5fc3\u4ef7\u503c\u662f\u4ec0\u4e48\uff1f&nbsp;<\/li>\n\n\n\n<li>\u60a8\u7684\u54c1\u724c\u5e0c\u671b\u88ab\u89c6\u89c9\u4e0a\u5448\u73b0\u4e3a\u4ec0\u4e48\u6837\uff1f&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u201c\u4e00\u65e6\u4f60\u56de\u7b54\u4e86\u8fd9\u4e9b\u95ee\u9898\uff0c\u90a3\u4e48\u4f60\u5c31\u9700\u8981\u5f00\u59cb\u6267\u884c\u5b83\u4eec\u3002\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6\">6. \u6162\u6162\u6765<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/fashion-branding-odessa-paloma.jpg?v=1669310722\" alt=\"\u8eab\u7a7f\u9ec4\u8272\u540a\u5e26\u8fde\u8eab\u88e4\u7684 Odessa Paloma Parker \u8096\u50cf\"\/><figcaption class=\"wp-element-caption\"><em>\u6556\u5fb7\u8428\u00b7\u5e15\u6d1b\u739b\u00b7\u5e15\u514b\/Instagram<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>\u4e13\u5bb6\uff1a<\/strong><a href=\"https:\/\/www.instagram.com\/odessapaloma\/\" rel=\"noreferrer noopener\" target=\"_blank\">Odessa Paloma Parker<\/a>\uff0c\u65f6\u5c1a\u4f5c\u5bb6\u517c\u827a\u672f\u7f16\u8f91<\/p>\n\n\n\n<p><strong>\u6556\u5fb7\u8428\u7684\u65f6\u5c1a\u54c1\u724c\u5efa\u8bae\uff1a<\/strong>&nbsp;\u201c\u54c1\u724c\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u6709\u52a9\u4e8e\u8bb2\u8ff0\u4f60\u7684\u4ea7\u54c1\u7684\u6545\u4e8b\u2014\u2014\u5b83\u4f20\u8fbe\u4e86\u4f60\u7684\u4ef7\u503c\u89c2\u3001\u4f60\u7684\u89c2\u70b9\uff0c\u5e76\u6709\u52a9\u4e8e\u9610\u660e\u4f5c\u4e3a\u4f60\u4e1a\u52a1\u5927\u5c40\u4e00\u90e8\u5206\u7684\u7ec6\u5c0f\u7279\u5f81\u5143\u7d20\u3002<\/p>\n\n\n\n<p>\u201c\u6162\u6162\u6765\uff01\u521b\u610f\u4eba\u58eb\u548c\u4f01\u4e1a\u5bb6\u7ecf\u5e38\u4f1a\u5306\u5fd9\u884c\u4e8b\uff0c\u56e0\u4e3a\u6211\u4eec\u73b0\u5728\u7684\u8282\u594f\u592a\u5feb\u4e86\u3002\u5982\u679c\u4f60\u7684\u4f01\u4e1a\u548c\u54c1\u724c\u4ee3\u8868\u7740\u67d0\u79cd\u6709\u610f\u4e49\u7684\u4e1c\u897f\u2014\u2014\u800c\u521b\u9020\u8fd9\u79cd\u4e1c\u897f\u5e76\u975e\u4e00\u671d\u4e00\u5915\u5c31\u80fd\u5b9e\u73b0\u7684\u2014\u2014\u90a3\u4e48\u4e16\u754c\u53ef\u4ee5\u7b49\u5f85\uff0c\u56e0\u4e3a\u8fd9\u662f\u503c\u5f97\u7684\u3002\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7\">7. \u5229\u7528\u5f71\u54cd\u529b<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/fashion-branding-madelyn-chung.jpg?v=1669311260\" alt=\"Madelyn Chung \u7684\u8096\u50cf\"\/><figcaption class=\"wp-element-caption\"><em>\u739b\u5fb7\u7433\u00b7\u949f<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>\u4e13\u5bb6<\/strong>\uff1a<a href=\"https:\/\/www.madelynchung.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Madelyn Chung \uff0c&nbsp;<\/a><a href=\"https:\/\/representasianproject.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Represent Asian Project<\/a>\u521b\u59cb\u4eba\u517c\u4e3b\u7f16\uff0c\u524d\u65f6\u5c1a\u8bb0\u8005\uff08\u300a\u8d6b\u82ac\u987f\u90ae\u62a5\u300b\u3001<em>\u300a\u65f6\u5c1a\u300b<\/em>\u3001<em>\u300aChatelaine\u300b<\/em>\u3001<em>\u300aFlare\u300b<\/em>\u548c\u300a\u96c5\u864e\u98ce\u683c\u300b\uff09<\/p>\n\n\n\n<p><strong>Madelyn \u7684\u65f6\u5c1a\u54c1\u724c\u5efa\u8bae\uff1a<\/strong>&nbsp;\u201cCalvin Klein \u662f\u4e00\u4e2a\u4e86\u89e3\u793e\u4ea4\u5a92\u4f53\u7684\u54c1\u724c\u7684\u7edd\u4f73\u4f8b\u5b50\u3002\u8be5\u54c1\u724c\u62db\u52df\u4e86\u5f53\u4e0b\u6700\u6d41\u884c\u7684\u6a21\u7279\u3001\u540d\u4eba\u548c\u5f71\u54cd\u8005\uff0c\u4ee5\u4e00\u79cd\u7b80\u5355\u800c\u65b0\u9896\u7684\u65b9\u5f0f\u63a8\u5e7f\u5176\u54c1\u724c\u3002\u5b83\u521b\u9020\u4e86\u5e02\u573a\u9700\u6c42\uff0c\u6700\u7ec8\u8f6c\u5316\u4e3a\u514d\u8d39\u5a92\u4f53\u548c\u5e7f\u544a\u3002\u800c\u4e14\uff0c\u968f\u7740\u5176\u6700\u65b0\u5ba3\u4f20\u6d3b\u52a8\u4ee5\u591a\u5143\u5316\u7684\u4eba\u7269\u4e3a\u7279\u8272\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u89c9\u5f97\u4ed6\u4eec\u4e5f\u53ef\u4ee5\u81ea\u8c6a\u800c\u81ea\u4fe1\u5730\u7a7f\u4e0a Calvins\u3002\u201d&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8\">8.\u4e86\u89e3\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u548c\u76ee\u6807\u5e02\u573a<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/fashion-branding-nick-ede.jpg?v=1669310716\" alt=\"\u5c3c\u514b\u00b7\u57c3\u5fb7\u7684\u8096\u50cf\"\/><figcaption class=\"wp-element-caption\"><em>\u5c3c\u514b\u00b7\u57c3\u5fb7<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>\u4e13\u5bb6\uff1a<\/strong><a href=\"http:\/\/www.eastofeden.london\/\">EastofEden London<\/a>\u9996\u5e2d\u6267\u884c\u5b98 Nick Ede<a href=\"http:\/\/www.eastofeden.london\/\"><\/a><\/p>\n\n\n\n<p><strong>Nick \u7684\u65f6\u5c1a\u54c1\u724c\u5efa\u8bae\uff1a<\/strong>&nbsp;\u201c\u65f6\u5c1a\u5c31\u662f\u8eab\u4efd\u7684\u4f53\u73b0\uff0c\u8981\u6811\u7acb\u5f3a\u70c8\u7684\u8bed\u8c03\uff0c\u8fd9\u6837\u624d\u80fd\u4ece\u5176\u4ed6\u54c1\u724c\u4e2d\u8131\u9896\u800c\u51fa\u3002\u6211\u5bf9\u65b0\u54c1\u724c\u7684\u5efa\u8bae\u662f\u505a\u597d\u5e02\u573a\u8c03\u67e5\uff0c\u770b\u770b\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u662f\u8c01\u3002\u8fd9\u662f\u7ade\u4e89\u6700\u6fc0\u70c8\u7684\u5e02\u573a\u4e4b\u4e00\u3002&nbsp;<\/p>\n\n\n\n<p>\u201c\u54c1\u724c\u8fd8\u5fc5\u987b\u4e86\u89e3\u81ea\u5df1\u7684\u76ee\u6807\u5e02\u573a\u662f\u4ec0\u4e48\u3001\u60f3\u8981\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4ec0\u4e48\u4ee5\u53ca\u5982\u4f55\u6210\u4e3a\u65f6\u5c1a\u7231\u597d\u8005\u7684\u9996\u9009\u3002\u62e5\u6709\u5f3a\u5927\u7684\u793e\u4ea4\u5a92\u4f53\u5f71\u54cd\u529b\u662f\u5fc5\u987b\u7684\u2014\u2014\u8fd9\u662f\u4e00\u79cd\u4e0e\u76ee\u6807\u5ba2\u6237\u6c9f\u901a\u7684\u771f\u6b63\u7ecf\u6d4e\u6709\u6548\u7684\u65b9\u5f0f\u3002\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9\">9. \u786e\u5b9a\u4f60\u7684\u72ec\u7279\u5356\u70b9<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/fashion-branding-sara-2.jpg?v=1669310729\" alt=\"\u8428\u62c9\u00b7\u5e93\u7eb3\u7684\u81ea\u753b\u50cf\"\/><figcaption class=\"wp-element-caption\"><em>\u8428\u62c9\u00b7\u5e93\u7eb3\u5c14\/Instagram<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>\u4e13\u5bb6\uff1a<\/strong><a href=\"https:\/\/platformmedia.ca\/\" rel=\"noreferrer noopener\" target=\"_blank\">Platform Media + Management<\/a>\u603b\u88c1 Sara Koonar<a href=\"https:\/\/platformmedia.ca\/\" rel=\"noreferrer noopener\" target=\"_blank\"><\/a><\/p>\n\n\n\n<p><strong>Sara \u7684\u65f6\u5c1a\u54c1\u724c\u5efa\u8bae\uff1a<\/strong>&nbsp;\u201c\u5f53\u5927\u591a\u6570\u8d2d\u7269\u8005\u9762\u4e34\u9009\u62e9\u65f6\uff0c\u65e0\u8bba\u662f\u8d2d\u4e70\u8fd9\u4e2a\u9ed1\u8272\u624b\u63d0\u5305\u8fd8\u662f\u90a3\u4e2a\u9ed1\u8272\u624b\u63d0\u5305\uff0c\u4ed6\u4eec\u90fd\u4f1a\u9009\u62e9\u4ed6\u4eec\u542c\u8bf4\u8fc7\u7684\u90a3\u4e2a\u3002\u5c31\u8fd9\u4e48\u7b80\u5355\u3002\u5ba3\u4f20\u60a8\u7684\u54c1\u724c\u53ca\u5176\u72ec\u7279\u4e4b\u5904\u5bf9\u60a8\u7684\u9500\u552e\u81f3\u5173\u91cd\u8981\u3002\u800c\u9500\u552e\u5bf9\u4e8e\u7ef4\u6301\u60a8\u7684\u4e1a\u52a1\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u201c\u60a8\u65e0\u9700\u6295\u653e\u6602\u8d35\u7684\u5e73\u9762\u6216\u7535\u89c6\u5e7f\u544a\u6765\u63a8\u9500\u60a8\u7684\u670d\u88c5\u7cfb\u5217\u3002\u4e0e\u6709\u5f71\u54cd\u529b\u7684\u4eba\u5408\u4f5c\u5e76\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5efa\u7acb\u793e\u533a\u53ef\u4ee5\u975e\u5e38\u6709\u6548\u5730\u53d1\u5c55\u4e1a\u52a1\u3002\u5f53\u7136\uff0c\u8058\u8bf7\u6602\u8d35\u7684\u516c\u5173\u516c\u53f8\u548c\u4e0e\u65f6\u5c1a\u9020\u578b\u5e08\u4ea4\u5f80\u4ee5\u8ba9\u60a8\u7684\u670d\u88c5\u767b\u4e0a\u4e00\u7ebf\u540d\u4eba\u7684\u89c6\u7ebf\u4e5f\u662f\u4e0d\u9519\u7684\uff0c\u60a8\u4f1a\u60ca\u8bb6\u4e8e\u793e\u4ea4\u5a92\u4f53\u7684\u5f71\u54cd\u529b\u6709\u591a\u5927\u3002\u201d<\/p>\n\n\n\n<p>\u901a\u8fc7 Shopify Collabs \u5bfb\u627e\u6709\u5f71\u54cd\u529b\u7684\u4eba\u6765\u63a8\u52a8\u9500\u552e<\/p>\n\n\n\n<p>Shopify Collabs \u8ba9\u60a8\u53ef\u4ee5\u8f7b\u677e\u5730\u4e0e\u521b\u4f5c\u8005\u5408\u4f5c\u3001\u63a8\u5e7f\u60a8\u7684\u4ea7\u54c1\u3001\u63a5\u89e6\u65b0\u5ba2\u6237\u3001\u589e\u52a0\u9500\u552e\u989d\u4ee5\u53ca\u8ddf\u8e2a\u8054\u76df\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\uff0c\u6240\u6709\u8fd9\u4e9b\u90fd\u53ef\u4ee5\u901a\u8fc7 Shopify \u7ba1\u7406\u5458\u5b8c\u6210\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10\">10. \u4e0e\u4e13\u4e1a\u4eba\u58eb\u5408\u4f5c<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/fashion-branding-helen-rice.jpg?v=1669310930\" alt=\"\u6d77\u4f26\u00b7\u8d56\u65af\u4e0e\u4e08\u592b\u517c\u5546\u4e1a\u4f19\u4f34\u5750\u5728\u697c\u68af\u4e0a\"\/><figcaption class=\"wp-element-caption\">\u6d77\u4f26\u00b7\u8d56\u65af (Helen Rice) \u548c\u5979\u7684\u4e08\u592b\u517c\u5546\u4e1a\u4f19\u4f34\u4e54\u5e0c\u00b7\u5c3c\u68ee\u535a\u4f0a\u59c6 (Josh Nissenboim) \u5408\u5f71\u3002<em>\u6d77\u4f26\u00b7\u8d56\u65af<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>\u4e13\u5bb6\uff1a<\/strong><a href=\"http:\/\/fuzzco.com\/\">FUZZCO<\/a>\u3001<a href=\"https:\/\/seriousbuildings.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Serious Buildings<\/a>\u548c<a href=\"https:\/\/pretendstore.co\/\" rel=\"noreferrer noopener\" target=\"_blank\">Pretend Store<\/a>\u7684\u521b\u610f\u603b\u76d1\u517c\u8054\u5408\u521b\u59cb\u4eba Helen Rice<a href=\"https:\/\/pretendstore.co\/\" rel=\"noreferrer noopener\" target=\"_blank\"><\/a><\/p>\n\n\n\n<p><strong>Helen \u7684\u65f6\u5c1a\u54c1\u724c\u5efa\u8bae\uff1a<\/strong>&nbsp;\u201c\u65f6\u5c1a\u77ac\u606f\u4e07\u53d8\uff0c\u56e0\u6b64\u54c1\u724c\u5fc5\u987b\u52aa\u529b\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u73af\u5883\u4e2d\u5efa\u7acb\u548c\u634d\u536b\u81ea\u5df1\u7684\u5e02\u573a\u5b9a\u4f4d\u3002\u7531\u4e8e\u65f6\u5c1a\u7684\u52a8\u6001\u6027\u8d28\uff0c\u54c1\u724c\u5fc5\u987b\u975e\u5e38\u4e86\u89e3\u81ea\u5df1\u548c\u5e02\u573a\u3002\u4ed6\u4eec\u4f53\u73b0\u53d7\u4f17\u6240\u5411\u5f80\u7684\u751f\u6d3b\u65b9\u5f0f\u7684\u80fd\u529b\u662f\u901a\u8fc7\u54c1\u724c\u505a\u51fa\u7684\u6bcf\u4e00\u4e2a\u51b3\u5b9a\u53d1\u5c55\u8d77\u6765\u7684\uff0c\u5305\u62ec\u6750\u6599\u3001\u8bbe\u8ba1\u3001\u751f\u4ea7\u3001\u5ba2\u6237\u670d\u52a1\u548c\u6587\u5316\u8054\u60f3\u3002\u8fd9\u4e9b\u5143\u7d20\u51b3\u5b9a\u4e86\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u7684\u5173\u7cfb\u3002<\/p>\n\n\n\n<p>\u201c\u65f6\u5c1a\u54c1\u724c\u5e94\u8be5\u4ece\u4e00\u5f00\u59cb\u5c31\u8003\u8651\u54a8\u8be2\u54c1\u724c\u4ee3\u7406\u673a\u6784\u3002\u8fd9\u53ef\u4ee5\u8ba9\u54c1\u724c\u6df1\u5165\u4e86\u89e3\u8d2d\u7269\u4f53\u9a8c\u3001\u5546\u54c1\u63a8\u9500\u3001\u5b9a\u4f4d\u3001\u58f0\u97f3\u548c\u8bed\u8c03\u4ee5\u53ca\u56fe\u5f62\u6807\u8bc6\u548c\u4ea7\u54c1\u4e4b\u95f4\u7684\u89c6\u89c9\u5e73\u8861\u7684\u6700\u4f73\u7b56\u7565\u3002\u4ee3\u7406\u673a\u6784\u6700\u7ec8\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u9a7e\u9a6d\u65f6\u5c1a\u884c\u4e1a\u4e0d\u65ad\u53d8\u5316\u7684\u683c\u5c40\u3002\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11\">11. \u4e0d\u8981\u8bd5\u56fe\u6ee1\u8db3\u6240\u6709\u4eba\u7684\u9700\u6c42<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/fashion-branding-boxwood.jpg?v=1669310746\" alt=\"\u4e00\u540d\u5973\u5b50\u9760\u5728\u540e\u9662\u7684\u4e00\u68f5\u6811\u4e0a\"\/><figcaption class=\"wp-element-caption\"><em>\u9ec4\u6768\u6728\u516c\u53f8<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>\u4e13\u5bb6\uff1aCarolyn Delacorte\uff0c&nbsp;<\/strong><a href=\"http:\/\/www.boxwood.press\/\">Boxwood Co<\/a>\u521b\u59cb\u4eba<a href=\"http:\/\/www.boxwood.press\/\"><\/a><\/p>\n\n\n\n<p><strong>Carolyn \u7684\u65f6\u5c1a\u54c1\u724c\u5efa\u8bae\uff1a<\/strong>&nbsp;\u201c\u65f6\u5c1a\u957f\u671f\u4ee5\u6765\u90fd\u662f\u4e00\u4e2a\u4ee4\u4eba\u5411\u5f80\u7684\u884c\u4e1a\u3002\u4ece\u9999\u5948\u513f\u5230 Anthropologie\uff0c\u8bb8\u591a\u54c1\u724c\u90fd\u62e5\u6709\u4e00\u6279\u72c2\u70ed\u7684\u8ffd\u968f\u8005\uff0c\u53ea\u8981\u770b\u5230\u4e00\u4e2a\u6807\u5fd7\u5c31\u80fd\u4ea7\u751f\u5f52\u5c5e\u611f\u3002\u5982\u4eca\uff0c\u65f6\u88c5\u7cfb\u5217\u66f4\u591a\u7684\u662f\u6587\u5316\uff0c\u800c\u4e0d\u662f\u7acb\u4f53\u526a\u88c1\u548c\u5b8c\u7f8e\u7684\u7f1d\u7ebf\u3002<\/p>\n\n\n\n<p>\u201c\u8fc7\u53bb\u4e8c\u5341\u5e74\uff0c\u6211\u4eec\u770b\u5230\u8fdb\u5165\u5e02\u573a\u7684\u65f6\u5c1a\u516c\u53f8\u6570\u91cf\u6025\u5267\u4e0a\u5347\u3002\u5c06<a href=\"https:\/\/www.shopify.com\/blog\/value-proposition\">\u4ea7\u54c1\u7ebf<\/a>\u4e0e\u7c7b\u4f3c\u54c1\u724c\u533a\u5206\u5f00\u6765\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u5177\u6311\u6218\u6027\u3002\u4e70\u5bb6\u603b\u662f\u5e0c\u671b\u5c06\u4ea7\u54c1\u7ebf\u5f15\u5165\u4ed6\u4eec\u7684\u96f6\u552e\u697c\u5c42\uff0c\u4ee5\u4fbf\u5feb\u901f\u9500\u552e\u4e00\u7a7a\uff0c\u800c\u6e05\u7a7a\u8d27\u67b6\u7684\u6700\u5feb\u9014\u5f84\u662f\u786e\u4fdd\u7279\u5b9a\u53d7\u4f17\u5bf9\u54c1\u724c\u6709\u5f88\u9ad8\u7684\u8ba4\u77e5\u5ea6\u3002<\/p>\n\n\n\n<p>\u201c\u9664\u975e\u4f60\u7684\u54c1\u724c\u6709\u5f88\u591a\u5ef6\u4f38\uff0c\u5426\u5219\u8bd5\u56fe\u6ee1\u8db3\u6240\u6709\u4eba\u7684\u9700\u6c42\u53ea\u4f1a\u917f\u6210\u707e\u96be\u3002\u4e86\u89e3\u4f60\u7684\u4e70\u5bb6\u662f\u8c01\uff0c\u5e76\u5229\u7528\u4ed6\u4eec\u559c\u6b22\u7684\u6d41\u884c\u6587\u5316\u5143\u7d20\u3002\u8fd9\u9700\u8981\u5927\u91cf\u7684\u5e02\u573a\u7814\u7a76\u548c\u8425\u9500\u7eaa\u5f8b\uff0c\u5e76\u975e\u4e00\u671d\u4e00\u5915\u5c31\u80fd\u505a\u5230\u3002\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12\">12.\u4fdd\u6301\u4e00\u81f4<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/fashion-branding-gail-mcinnes.jpg?v=1669317550\" alt=\"\u76d6\u5c14\u00b7\u9ea6\u91d1\u5c3c\u65af (Gail McInnes) \u7684\u8096\u50cf\"\/><figcaption class=\"wp-element-caption\"><em>\u76d6\u5c14\u00b7\u9ea6\u91d1\u5c3c\u65af\/Instagram<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>\u4e13\u5bb6\uff1a<\/strong><a href=\"https:\/\/believeco.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Believeco<\/a>\u516c\u5173\u7ecf\u7406\u3001Magnet Creative Management \u521b\u59cb\u4ebaGail McInnes<\/p>\n\n\n\n<p><strong>Gail 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